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Hispanic Public Relations Blog

We’ve never done this before, our Leap Day offer

Ok…we’re not sure why we’re doing this, because we’ve never done this before.  Perhaps we are inspired by Leap Day.  After all, it only comes once every four years!

So, here’s our Leap Day Offer.

We will produce and distribute a Hispanic Audio News Release for you for $2,012.  That’s about 30% of what we normally charge for our full Hispanic ANR service.  Here’s the deal, you have to commit to us today.  You don’t have to produce the ANR right away.  In fact, we’ll give you until the end of the year to execute the project.  But to get this deal, you have to commit today.

Like I said, we’ve never done this before, so we have no idea what kind of response we’re going to get.  So, since it’s 2012, we are only going to offer this to the first 12 people.

If you’re interested, you can call me at 212-683-6000 x107 or you can email me here.

Happy Leap Day!

David Henry

TeleNoticias

Is Your PR Video Working?

Video is becoming one of the most important tools in public relations and marketing.  Cisco recently predicted that 90% of ALL Internet traffic will be video by 2013…that’s next year!  Are you using video to effectively reach your audience? Do you have a video marketing / public relations video plan in place?  If not, you are missing a huge opportunity!

We often hear clients tell us that they are using video, but it’s not working.  They tell us they post it to YouTube but they aren’t getting the views.  They are frustrated and we understand that.  They’ve taken the time to make a video or videos (and that takes time!) and they aren’t see ANY results.

When it comes down to it, there are two overall reasons that your videos are likely not working: you’re either not telling the right story or you don’t have a strategy to get the video seen/watched.  Sometimes it’s a combination of both.   In any case, if you’re not seeing the results that you want, you need to change what you are doing and start utilizing a formula that will get you results.

Today, we’re going to spend a few minutes talking about your story.

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We Will Produce Your Next ANR for Free!

To help you get your 2012 Hispanic outreach off to a great start, we are offering to produce your next audio news release (ANR) for FREE!Yes, we will write the script, voice it over and producer the entire ANR for FREE.
Radio continues to be a very effective approach for reaching the US Hispanic market.  Our goal is to help you connect with your Latino audience and help you kick off your 2012 outreach in a strong way.

Our ANRs regularly get very strong results, averaging more than 500 airings with an average audience of more than 3.2 million listeners.

So, if you are contemplating using radio for the first time, or if you already have an ANR program in-place, give usa call at 212-683-6000 x107 or reply to this email to get more information.  We look forward to hearing from you.

This is a limited time offer, so be sure to call us soon.  You DON’T have to produce and distribute the ANR right away to take advantage of the offer!  Call us for details.

Happy Holidays from TeleNoticias!

TeleNoticias, LLC, www.telenoticiasusa.com, TeleNoticiasUSA

Ariel Coro Shares The Hottest Technology Gifts For The Holidays

This segment is from a co-op Satellite/Radio Media tour we conducted that garnered an audience of more than 6.1 million people.  

Family budgets are tight everywhere, but everyone still wants the latest tech gadget, right? In this economy, finding a tech gift for that loved one over the holidays can be challenging. The popular choices are often pricey and even hard to get. In an ocean of over 900 tech products at the average electronic store, what are some of the hottest gifts that will bring a smile to their face without breaking the bank?

Ariel Coro has the answer. As the leading tech expert for Hispanics, TV and radio personality, syndicated columnist and author of the upcoming book El Salto, he reviews hundreds of gadgets every year and will show your audience how to find the latest tech trends and how to save money this holiday season.

 

 

Lili Estefan, “La Flaca,” Joins Rostros De La Gripe To Boost Influenza Vaccination Rates Among Hispanic Families

This is a segment we did as part of a Satellite/Radio/Internet Media Tour for the Faces of Influenza Campaign. 

  • Initiative addresses low influenza vaccination rates among Hispanics — less than a quarter of Latinos in U.S. vaccinated against influenza
  • All family members 6 months of age and older should be vaccinated against influenza this and every year

Hispanic Americans are hit particularly hard by influenza with the Centers for Disease Control and Prevention (CDC) reporting that up to 9.5 million Hispanic Americans will suffer from the flu in an average year. Yet, vaccination rates among this population are seriously low.

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Actress Judy Reyes Helping Raise Awareness of the Impact of Breast Cancer on the Latino Community


This is a segment we did as part of a Satellite/Radio/Internet Media Tour for BreastCancer.org.  This segment was produced for My Latino Voice.

Breastcancer.org announced a dedicated effort to bring the most up-to-date information about breast cancer to the Spanish-speaking community. Actress Judy Reyes (Gun Hill Road, Scrubs) and leading oncologist Dr. Generosa Grana are speaking to media nationwide during Breast Cancer Awareness Month to help raise awareness of the impact of breast cancer on the Latino community and let them know about this comprehensive, new resource from leading non-profit Breastcancer.org.

Eight Ways You Can (and Should) Be Using Video

Video is a fantastic tool to communicate any message.  As you may know, YouTube is the 2nd largest search engine behind Google.  What does that tell you?  That video has huge power and people are searching for video content all the time.  Communicating via visual image is much more effective than text or spoken words alone.  Studies have shown that visual information can improve the understanding of spoken words by as much as six times.

Like any means of communications, how you use it, what you show and the story you tell will have a huge impact on the effectiveness of your video.  Social media has changed the game in how PR professionals use video.  Traditionally, video was used to support a news story (think B-roll package) or to produce a video news release (VNR).  While those forms of video used to be very effective, they have become less and less effective every day.  In fact, most TV stations won’t use VNR or video they don’t shoot.  A company needs to have a really great story (and truly news) AND very compelling video to get stations to use it.  Most times, the ROI isn’t there…the results don’t justify the cost.
While edited video may work with traditional media like it used to, video still has a very powerful place in a marketer’s arsenal.  Rather than think of video in a supporting roll, today’s marketers are realizing that there needs to be a strategy.  After all, you don’t get to millions of views on YouTube without thinking it through.  (Ok, some do, but that’s plain luck.. and I don’t think you want to base your video strategy on luck.)
What are the best ways to use video today?  Here are a few of our favorites.
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How Well Do You Really Know Your Audience?

This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish? Or Both?”.  If you read that entry, you’ll know that asking that question first is not the best approach.  The focus has to be on the target audience/customer.  They will dictate the language and the discussion.  Your job is to find a way to be a part of that discussion.

How do you do that?  First, you need to get to know your target audience better.
So, if you think you know your audience/customer well, can you answer these questions?
  1. What does your target audience like about your brand/company?
  2. Where and when are they having discussions about your brand/company?
  3. How does your audience engage your brand/company?
  4. What do they do if they dislike something about your brand/company?
  5. What are the five hottest topics of discussion?
  6. How do they make decisions?
  7. Do you know who influences them?
  8. After you’ve answered those questions, THEN ask if they are having the discussions in English, Spanish … or both.

Tweets from last night’s (6/10) HPRA-NY Event

If you missed the HPRA-NY event, “Inside The Mind Of…The Client” last night,  here is a summary of tweets from the event.

  • RT @milliondavid: RT @hprchat: “most brands undervalue PR, but PR can drive your outreach strategy” M. Gonzalez #hprausa #hispanicpr
    Fri Jun 10 15:13:48 +0000 2011 from REVOLUCIONNYC
  • Thanks to Cohn & Wolfe for hosting the HPRA event “Inside the Mind of…The Client” last night with Manny Gonzalez… http://fb.me/wZFXUqO0
    Fri Jun 10 14:33:10 +0000 2011 from HPRAusa
  • If you weren’t at the HPRA-NY event last night, you missed a GREAT session with Manny Gonzalez from Moet… http://fb.me/viREQTqi
    Fri Jun 10 14:31:38 +0000 2011 from HPRAusa
  • RT @MMCtweets: As a brand, someone will be talking about you regardless of your social media presence #hprausa
    Thu Jun 09 23:43:11 +0000 2011 from queenofkudos

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