When your company is trying to get the Hispanic media’s attention, having a celebrity spokesperson can be helpful. However, picking one isn’t as easy as looking at who’s on the cover of Latina magazine. When selecting a Hispanic spokesperson, there are several things you’ll want to consider.
1. Your spokesperson should speak Spanish fluently. The audience’s patience will wear thin if your spokesperson doesn’t speak their language, even if he or she is a major star. Broadcasters won’t like it if you bring along a translator either, as it will cause delays during the interview.
2. Your spokesperson should not currently be on one of the Spanish networks’ programs. The Spanish networks are fiercely competitive and they are not interested in interviewing talent from one of their rivals. They also don’t want to interview talent who are currently on their own network, as it’s seen as self-promotion.