By David Henry, President & CEO
Working in the PR industry for more than 20 years has giving me an opportunity to see a variety of communications programs. In addition to my corporate roles, I have been honored to serve as a judge for industry awards like the PRSA Silver Anvil Awards, the PR Week awards, the PRSA-NY Big Apple awards and others. So, you could say that I’ve had many opportunities to work with and evaluate some of the best work in the industry.
One of the most significant changes in our business is the a growing trend that the expectations from some PR programs are somewhat unrealistic, and that some clients expect coverage for product or corporate stories that don’t make sense, or are highly inflated. I’m also noticing that sometimes there’s not even a story or news event worth publicizing.
I read an article today with a headline that, at first, had me angry: “Six Reasons Not To Hire A PR Firm.” My initial impression from reading the title only was that the author was misinformed. Then, I read the article.