Archive for the ‘Assimilation’ Category
Friday, January 8th, 2010
In addition to being the largest minority group in the U.S., Hispanics are the youngest as well. The median age for Hispanics in the U.S. is 27, and Hispanic children are one of the fastest-growing demographics in the country.
A recent study from the Pew Hispanic Center shows that today’s Hispanic youth maintain strong links to their family’s roots and language, yet also place a high priority on success in America.
The Pew Center looked at Hispanic youth ages 16-25 and found a significant change had occurred over the last decade. In 1995, half of Latino youth were immigrants. Now, second-generation Americans, U.S.-born children of immigrant parents, are the largest percentage of Latino youth. They now make up 37 percent, while foreign-born immigrants make up 34 percent. Third-generation and higher youth, the children of American parents, make up the smaller group, 29 percent.
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Tags: Acculturation, Assimilation, Census, culture, HispanicPR, immigrant, language, Latino, Pew Hispanic, Population, Tradition, Youth
Posted in Acculturation, Assimilation, Census, Hispanic, Hispanic 101, HispanicPR, Latino, Pew Hispanic, Population, Tradition, Youth, culture, immigrant, language | No Comments »
Tuesday, November 24th, 2009
This Thursday, the entire nation takes a breath to celebrate Thanksgiving, a distinctly U.S. tradition. It’s a time when families across the nation gather together and give thanks for those people and things near and dear. While the vast majority of the country will celebrate by eating turkey and watching football, there are many that won’t celebrate that way.
Some Hispanics, especially more recent immigrants, don’t celebrate Thanksgiving for lack of awareness and understanding. Then there are those Hispanic families who celebrate the tradition but add their own Latin flavor to the feast.
According to a General Mills study done a few years ago, about 15 percent of Hispanic families in the U.S. don’t celebrate Thanksgiving, nor other American holidays like Halloween and the Fourth of July. The majority of these less acculturated Hispanics said they would welcome learning more about the holidays to enrich their lives in America. The majority (55%) of those polled who said they did know about these traditional American holidays said it took about two years or more to learn.
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Tags: Acculturation, Butterball, culture, Hispanic, HispanicPR, Latino, Nestle, Que Rica Vida, Thanksgiving
Posted in Acculturation, Assimilation, Butterball, General Mills, Hispanic, HispanicPR, Latino, Nestle, Que Rica Vida, Thanksgivinig, culture | 18 Comments »
Friday, October 30th, 2009
Along with the nation’s many blue-collar Hispanics, there’s a significant number of affluent Hispanics in the U.S.
The Census Bureau defines affluent households as those with a median annual income of $100,000 or more. As of 2006, there were more than 1.3 million affluent Hispanic households in the U.S., about 10 percent of all Hispanic households in the country. The affluent class makes up about 3.7 million people nationwide, with a purchasing power over $1 trillion.
Hispanics are outpacing the general population when it comes to the growth of wealth. Between 1991 and 2000, the number of affluent Hispanic households grew 126%, while the number of affluent households in the general population only grew 77%.
Hispanics control more personal disposable income than any other minority group in the United States. The Selig Center of the University of Georgia estimated Hispanic buying power at $951 billion in 2008, a 349 percent growth from 1990. During that time, non-Hispanic buying power had grown at less than half that rate.
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Tags: Acculturation, Affluent, Assimilation, Buying power, culture, finances, growth, Hispanic, HispanicPR, Latino, Population, Spanish, spending, Wealth
Posted in Acculturation, Affluent, Assimilation, Buying power, Hispanic, Hispanic 101, HispanicPR, Population, Spanish, Wealth, culture, finances, growth, saving, spending | 26 Comments »
Monday, August 3rd, 2009
There is a new study being conducted by Starcom MediaVest Group and Telemundo to give marketers a more in-depth look at the changing U.S. Hispanic market, according to an article by Laura Wentz in Advertising Age. The study will go beyond language and acculturation, also looking at passions, lifestyle, interests and other influences that shape one’s identity.
The study is expected to be released in 2010, just as the content from the 2010 starts to emerge. Read the Ad Age article here: http://adage.com/hispanic/article?article_id=138237
Tags: Acculturation, Assimilation, Census, culture, Hispanic, HispanicPR, Latino, Research
Posted in Acculturation, Assimilation, Census, Hispanic, HispanicPR, Latino, Population, Research, culture, language | 4 Comments »
Friday, July 24th, 2009
We’re seeing a need to shift the ways we think about how Hispanic immigrants adapt to American culture. Many of us are familiar with the term “assimilation,” the process of replacing one’s old culture with a new one.
In the days before satellites and the Internet, assimilation seemed more necessary for the survival of immigrants in America. Immigrant families joined into the mainstream, adopted American values of success, watched American TV shows and celebrated July 4th with hot dogs and burgers. There was a more widespread belief then that to succeed here, one needed to shed their previous culture.
But given how easy it is now to travel back and forth to one’s home country, communicate via e-mail and cell phone, stay in touch with local media on the Internet and satellite TV, or work in businesses that transcend national borders, assimilation seems less necessary for success.
A more popular phrase to describe the immigrant experience is acculturation, the gradual blending or merging of cultures. It seems more appropriate for our age: we are Hispanic-Americans, Asian-Americans, and even Irish-Americans for whom both sides of our hyphenate are equally important.
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Tags: Acculturation, Assimilation, culture, Hispanic, HispanicPR, Latino, public relations
Posted in Acculturation, Assimilation, Hispanic, HispanicPR, Latino, Population, culture, public relations | 14 Comments »