Archive for the ‘growth’ Category
Wednesday, February 10th, 2010
Spanish-language radio is an essential tool for connecting with the Hispanic market (see our previous blog post). It’s listened to by both English and Spanish-preferring Hispanics, and Arbitron reports have shown Spanish-preferring Hispanics tend to have a stronger personal connection to radio than any other medium. Latinos value radio not only for entertainment but also for the education and support it provides their community.
Rochelle Newman-Carrasco, a marketing strategist with nearly 30 years experience with the Hispanic market, said, “Radio is the lifeblood of the [Latino] consumer and the culture…The communicators that are part of that medium [are] not just DJs, they are part of the community.”
On most English-language radio stations, music stations are all about entertainment, while news and talk stations handle serious issues. However, Spanish-language stations often combine the two. Pop morning shows mix humor with call-in segments where listeners can get advice on everything from jobs to health care and other needs.
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Tags: Census, growth, Hispanic, HispanicPR, Latino, Radio, Spanish
Posted in Hispanic, HispanicPR, Latino, Radio, Spanish, growth | 7 Comments »
Thursday, February 4th, 2010
For more than 40 years, 96.3 FM WQXR was known as New York City’s home for classical music. Owned by the New York Times, the station had a powerful signal, reaching listeners from the city to the suburbs of New Jersey and Connecticut.
Then on October 9, 2009, 96.3’s listeners awoke to X96.3 FM playing rhythmic Spanish hits. Univision Radio, had bought the 96.3 frequency for its new WXNY and given WQXR their former and less powerful frequency, 105.9.
These kinds of changes are happening in other major cities across the country, and they are a sign of the growing power of Spanish-language radio in America. New Spanish stations are popping up all across the nation, with audiences that include bilingual Hispanics of every age and generation. Hispanics spend more time listening to radio than non-Hispanics and see it as an important tool for keeping up with news.
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Tags: growth, Hispanic, HispanicPR, language, Latino, Radio, Spanish
Posted in Hispanic, Hispanic 101, HispanicPR, Latino, Radio, Spanish, growth, language | 8 Comments »
Friday, October 30th, 2009
Along with the nation’s many blue-collar Hispanics, there’s a significant number of affluent Hispanics in the U.S.
The Census Bureau defines affluent households as those with a median annual income of $100,000 or more. As of 2006, there were more than 1.3 million affluent Hispanic households in the U.S., about 10 percent of all Hispanic households in the country. The affluent class makes up about 3.7 million people nationwide, with a purchasing power over $1 trillion.
Hispanics are outpacing the general population when it comes to the growth of wealth. Between 1991 and 2000, the number of affluent Hispanic households grew 126%, while the number of affluent households in the general population only grew 77%.
Hispanics control more personal disposable income than any other minority group in the United States. The Selig Center of the University of Georgia estimated Hispanic buying power at $951 billion in 2008, a 349 percent growth from 1990. During that time, non-Hispanic buying power had grown at less than half that rate.
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Tags: Acculturation, Affluent, Assimilation, Buying power, culture, finances, growth, Hispanic, HispanicPR, Latino, Population, Spanish, spending, Wealth
Posted in Acculturation, Affluent, Assimilation, Buying power, Hispanic, Hispanic 101, HispanicPR, Population, Spanish, Wealth, culture, finances, growth, saving, spending | 26 Comments »
Friday, October 2nd, 2009
The 2010 Census is expected to show an explosive growth in America’s Hispanic population over the last decade. When the Census Bureau compared the Hispanic population in 2000 and 2006, it found the population’s growth rate was nearly quadruple the rate of the overall U.S. population. Hispanics were responsible for half of all population growth in the country during that period.
The Census Bureau then projected that at that rate they would count approximately 47 million Hispanics living in the U.S. in the 2010 Census. Two years later, they increased their projection to over 49 million, or just over 16 percent of the American population. At their current rates of growth, Hispanics are likely to cause non-Hispanic whites to be the minority of the population before 2050.
Along with the anticipation of the next census’ findings, though, is the fear that Hispanics may be undercounted. The Census Bureau estimates that it missed close to a quarter of a million Hispanics in the 2000 Census. Other groups like NALEO, the National Association of Latino Elected Officials, have estimated that number at closer to a million.
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Tags: 2010, Census, census bureau, growth, Hispanic, HispanicPR, immigrant, Latino, NALEO, Network, novela, Population, Spanish, Telemundo, telenovela, television
Posted in 2010, Census, Hispanic, HispanicPR, Latino, NALEO, Network, Population, Spanish, Telemundo, census bureau, culture, growth, immigrant, language, novela, telenovela, television | 4 Comments »