Archive for the ‘mobile’ Category
Thursday, March 18th, 2010
Almost all of America is now switching between multiple platforms to get their daily news, according to a new study from the Pew Research Center. For those of us in Hispanic PR, the study reveals intriguing differences between the Hispanic and general market when it comes to news consumption, especially in regard to the Internet and network news, and Hispanics’ continuing interest in bilingual news content.
The Pew report confirms what many of us in communication have been saying: Americans are now accessing news content everywhere and anytime they want it, switching between their mobile phone, online media, television, print and radio to get their news. Ninety-two percent of Americans are now getting their daily news from a mix of online and offline sources, half using between four and six platforms a day.
In the general market, local TV has edged out network TV as the most popular news platform, with 78 percent of Americans getting at least some of their news from local TV. Among Hispanics, network news has a slight edge over local news. This may be due in part to the audience’s greater interest in international news from Latin America, a beat better covered by network news.
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Tags: Hispanic, HispanicPR, Internet, language, Latino, mobile, News, Pew Hispanic, Pew Research Center
Posted in Hispanic, HispanicPR, Internet, Latino, News, Pew Hispanic, Pew Research Center, Spanish, language, mobile | 1 Comment »
Friday, January 15th, 2010
Hispanics have traditionally trailed behind other groups when it comes to Internet use, but according to a recent Pew Hispanic report, they are closing the gap.
From 2006-2008, Internet use among Latino adults rose 10 percent, compared to four percent for whites and only two percent for Afro-Americans. Much of this growth in use is by Latino adults not traditionally known for Internet use, such as the foreign-born, those without high-school diplomas or with household incomes under $30,000. Along with the increase in use, broadband access has also risen, and mobile Web browsing remains stronger among Hispanics than for other ethnicities.
Internet use grew from 54 to 64 percent among Hispanics from 2006-2008. They are now as likely as African-Americans to be online, though both groups still lag behind non-Hispanic whites.
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Tags: culture, Hispanic, HispanicPR, Internet, Latino, mobile, Mobile Web, Spanish
Posted in Hispanic, HispanicPR, Internet, Mobile Web, Pew Hispanic, culture, immigrant, mobile | No Comments »
Thursday, December 10th, 2009
Hispanics are more active than the general population in almost every category of mobile phone activity, whether it’s talking, texting, downloading, or browsing the Web. Compared to the general market, Hispanics use more minutes and own more phones despite having generally lower incomes. It’s been found that 87% of Hispanic households have multiple mobile phones, and use them more than any other form of personal or handheld technologies on the market today.
Age is one important factor in explaining the high use of mobile among Hispanics. Hispanics are the youngest segment of the American population, with an average age nine years younger than the average for Americans overall (27.2 versus 36.2.). Currently, 58% of America’s K-12 grade students are non-white minorities, and of that group, the largest minority is Hispanics.
Besides age, another important factor is the strong presence of mobile technology in Latin America. 40% of the Hispanic population in the U.S. is foreign-born, and in most Latin American nations, as in much of the world, mobile phones are becoming more common than landline phones.
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Tags: AT&T, culture, Hispanic, HispanicPR, Latino, mobile, mobile communications, Population
Posted in AT&T, Census, Hispanic, HispanicPR, Latino, communications, culture, immigrant, language, mobile | 7 Comments »
Tuesday, July 21st, 2009
(Originally published in the July, 2009 issue of PRSA‘s Public Relations Tactics.)
In 2007, researchers at the Selig Center for Economic Growth at the University of Georgia predicted that Hispanic buying power will reach $1.2 trillion by 2012 — nearly 10 percent of consumption in the United States.
Regardless, as David Henry, APR, notes, not enough companies include Hispanic outreach as a core part of their plans. Henry is founder and president of the New York-based TeleNoticias, an electronic publicity and broadcast PR company with a focus on the Hispanic market. Here, he talks to Tactics about the mistakes that marketers make in trying to reach Hispanic audiences, the need to build a Hispanic audience through mobile communications and the importance of targeting Spanish-language media outlets. — John Elsasser
Despite the surveys showing the size and buying power of the U.S. Hispanic population, do marketers continue to overlook this demographic?
Some marketers have strong outreach in the Hispanic market, but many still either overlook or underfund Hispanic marketing efforts. Yet money spent on the Hispanic market often generates better in-market results than comparative dollars in the mainstream market. The companies that give the market proper attention are seeing huge ROI, not only from public relations but in overall response from Hispanic consumers.
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Tags: Hispanic, HispanicPR, language, Latino, mobile, mobile communications, PRSA, public relations
Posted in Hispanic, HispanicPR, Latino, Spanish, communications, culture, language, mobile, public relations | 11 Comments »
Friday, May 8th, 2009
There has been a growing amount of coverage on mobile marketing campaigns and best practices. Mobile technology is becoming – or has already become – a very effective means of reaching and interacting with consumers. A great article on Hispanics and mobile (Targeted mobile marketing and Hispanics) detailed some companies’ successes using mobile technology to reach U.S. Hispanics.
U.S. Hispanics over-index in mobile use in almost every category.
The latest research by ComScore shows that Latinos over-index in mobile use and consumption, 71% compared to 48% of the general market. A March 2008 Pew Internet & American Life study showed that Hispanics lead all others in most every category of mobile phone usage, from texting to email to instant messages. And a 2008 Nielsen study showed that Hispanics recall text-message ads nearly twice as often as non-Hispanic whites.
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Tags: Hispanic, HispanicPR, Latino, mobile, mobile communications, public relations
Posted in Hispanic, HispanicPR, Latino, communications, mobile, public relations | 3 Comments »