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Archive for the ‘Pew Hispanic’ Category

Thursday, March 18th, 2010

The New American News Consumer, And Where Hispanics Fit In

Almost all of America is now switching between multiple platforms to get their daily news, according to a new study from the Pew Research Center.  For those of us in Hispanic PR, the study reveals intriguing differences between the Hispanic and general market when it comes to news consumption, especially in regard to the Internet and network news, and Hispanics’ continuing interest in bilingual news content.

The Pew report confirms what many of us in communication have been saying: Americans are now accessing news content everywhere and anytime they want it, switching between their mobile phone, online media, television, print and radio to get their news. Ninety-two percent of Americans are now getting their daily news from a mix of online and offline sources, half using between four and six platforms a day.

In the general market, local TV has edged out network TV as the most popular news platform, with 78 percent of Americans getting at least some of their news from local TV.  Among Hispanics, network news has a slight edge over local news.  This may be due in part to the audience’s greater interest in international news from Latin America, a beat better covered by network news.

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Posted in Hispanic, HispanicPR, Internet, Latino, News, Pew Hispanic, Pew Research Center, Spanish, language, mobile | 1 Comment »

Friday, January 15th, 2010

Hispanics Closing The Gap In Internet Use

Hispanics have traditionally trailed behind other groups when it comes to Internet use, but according to a recent Pew Hispanic report, they are closing the gap.

From 2006-2008, Internet use among Latino adults rose 10 percent, compared to four percent for whites and only two percent for Afro-Americans.  Much of this growth in use is by Latino adults not traditionally known for Internet use, such as the foreign-born, those without high-school diplomas or with household incomes under $30,000.   Along with the increase in use, broadband access has also risen, and mobile Web browsing remains stronger among Hispanics than for other ethnicities.

Internet use grew from 54 to 64 percent among Hispanics from 2006-2008.  They are now as likely as African-Americans to be online, though both groups still lag behind non-Hispanic whites.

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Posted in Hispanic, HispanicPR, Internet, Mobile Web, Pew Hispanic, culture, immigrant, mobile | No Comments »

Friday, January 8th, 2010

Hispanic 101 (Part 9): Hispanic Young Adults

In addition to being the largest minority group in the U.S., Hispanics are the youngest as well.  The median age for Hispanics in the U.S. is 27, and Hispanic children are one of the fastest-growing demographics  in the country.

A recent study from the Pew Hispanic Center shows that today’s Hispanic youth maintain strong links to their family’s roots and language, yet also place a high priority on success in America.

The Pew Center looked at Hispanic youth ages 16-25 and found a significant change had occurred over the last decade.  In 1995, half of Latino youth were immigrants.  Now, second-generation Americans, U.S.-born children of immigrant parents, are the largest percentage of Latino youth.  They now make up 37 percent, while foreign-born immigrants make up 34 percent.  Third-generation and higher youth, the children of American parents, make up the smaller group, 29 percent.

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Posted in Acculturation, Assimilation, Census, Hispanic, Hispanic 101, HispanicPR, Latino, Pew Hispanic, Population, Tradition, Youth, culture, immigrant, language | No Comments »