As we’ve discussing in this blog, when targeting a specific market (like the Hispanic market), we need to fully understand the market and its characteristics. Through our “Hispanic 101” series, we’ve worked to give a better understanding of the Hispanic market’s size, its buying power, consumer habits, and other characteristics.
One frequently misunderstood thing about Hispanics is that the word “Hispanic” refers to an ethnicity, not a race. We often read reports that speak about “white” “black” and “Hispanic” populations as if they were three different groups, when in fact there are white Hispanics, black Hispanics, Asian and American Indian Hispanics and others, all united by a link to a Spanish-speaking country.
The term “Hispanic” was created by the U.S. Census Bureau in the late 70s to cover those of Spanish-speaking origin, and the term has caused many debates.