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Hispanic Public Relations Blog

Archive for February, 2012

We’ve never done this before, our Leap Day offer

Ok…we’re not sure why we’re doing this, because we’ve never done this before.  Perhaps we are inspired by Leap Day.  After all, it only comes once every four years!

So, here’s our Leap Day Offer.

We will produce and distribute a Hispanic Audio News Release for you for $2,012.  That’s about 30% of what we normally charge for our full Hispanic ANR service.  Here’s the deal, you have to commit to us today.  You don’t have to produce the ANR right away.  In fact, we’ll give you until the end of the year to execute the project.  But to get this deal, you have to commit today.

Like I said, we’ve never done this before, so we have no idea what kind of response we’re going to get.  So, since it’s 2012, we are only going to offer this to the first 12 people.

If you’re interested, you can call me at 212-683-6000 x107 or you can email me here.

Happy Leap Day!

David Henry


Is Your PR Video Working?

Video is becoming one of the most important tools in public relations and marketing.  Cisco recently predicted that 90% of ALL Internet traffic will be video by 2013…that’s next year!  Are you using video to effectively reach your audience? Do you have a video marketing / public relations video plan in place?  If not, you are missing a huge opportunity!

We often hear clients tell us that they are using video, but it’s not working.  They tell us they post it to YouTube but they aren’t getting the views.  They are frustrated and we understand that.  They’ve taken the time to make a video or videos (and that takes time!) and they aren’t see ANY results.

When it comes down to it, there are two overall reasons that your videos are likely not working: you’re either not telling the right story or you don’t have a strategy to get the video seen/watched.  Sometimes it’s a combination of both.   In any case, if you’re not seeing the results that you want, you need to change what you are doing and start utilizing a formula that will get you results.

Today, we’re going to spend a few minutes talking about your story.