This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish? Or Both?”. If you read that entry, you’ll know that asking that question first is not the best approach. The focus has to be on the target audience/customer. They will dictate the language and the discussion. Your job is to find a way to be a part of that discussion.
How do you do that? First, you need to get to know your target audience better.
So, if you think you know your audience/customer well, can you answer these questions?
- What does your target audience like about your brand/company?
- Where and when are they having discussions about your brand/company?
- How does your audience engage your brand/company?
- What do they do if they dislike something about your brand/company?
- What are the five hottest topics of discussion?
- How do they make decisions?
- Do you know who influences them?
- After you’ve answered those questions, THEN ask if they are having the discussions in English, Spanish … or both.