By Kerri Allen, REVOLUCION
(as posted on cisionnavigator, 1/28/10)
Lean in close to your screen. I have something to tell you. Latinos use computers. It’s true. Know what else? There are more Latino bloggers than general market bloggers. I didn’t believe it either, but this week has seen a spate of industry reports saying exactly that and more.
Depending on the source, there is anywhere from 5.4 percent to 7.5 percent more Hispanic bloggers than whites in the U.S. The gap is due to the “liberating” effects of new technology, the skill set that online adroitness offers working-class Latinos and stay-at-home moms, and the longstanding cultural value on collectivism over individualism.
Not only are the numbers higher, but blogueros’ communities and commenters are more active and vocal than their general market counterparts. Latinos’ drive to blog is less about grandstanding and more about conversation. (Perez Hilton notwithstanding.)