Archive for the ‘Census’ Category
Friday, January 29th, 2010
By Kerri Allen, REVOLUCION
(as posted on cisionnavigator, 1/28/10)
Lean in close to your screen. I have something to tell you. Latinos use computers. It’s true. Know what else? There are more Latino bloggers than general market bloggers. I didn’t believe it either, but this week has seen a spate of industry reports saying exactly that and more.
Depending on the source, there is anywhere from 5.4 percent to 7.5 percent more Hispanic bloggers than whites in the U.S. The gap is due to the “liberating” effects of new technology, the skill set that online adroitness offers working-class Latinos and stay-at-home moms, and the longstanding cultural value on collectivism over individualism.
Not only are the numbers higher, but blogueros’ communities and commenters are more active and vocal than their general market counterparts. Latinos’ drive to blog is less about grandstanding and more about conversation. (Perez Hilton notwithstanding.)
(more…)
Tags: Blog, Blogeando, blogging, Blogueros, Census, Hispanic, HispanicPR, Latino, Social media
Posted in Blog, Blogeando, blogging, Blogueros, Census, Hispanic, HispanicPR, Latino, Social media | 21 Comments »
Friday, January 8th, 2010
In addition to being the largest minority group in the U.S., Hispanics are the youngest as well. The median age for Hispanics in the U.S. is 27, and Hispanic children are one of the fastest-growing demographics in the country.
A recent study from the Pew Hispanic Center shows that today’s Hispanic youth maintain strong links to their family’s roots and language, yet also place a high priority on success in America.
The Pew Center looked at Hispanic youth ages 16-25 and found a significant change had occurred over the last decade. In 1995, half of Latino youth were immigrants. Now, second-generation Americans, U.S.-born children of immigrant parents, are the largest percentage of Latino youth. They now make up 37 percent, while foreign-born immigrants make up 34 percent. Third-generation and higher youth, the children of American parents, make up the smaller group, 29 percent.
(more…)
Tags: Acculturation, Assimilation, Census, culture, HispanicPR, immigrant, language, Latino, Pew Hispanic, Population, Tradition, Youth
Posted in Acculturation, Assimilation, Census, culture, Hispanic, Hispanic 101, HispanicPR, immigrant, language, Latino, Pew Hispanic, Population, Tradition, Youth | Comments Off
Thursday, December 17th, 2009
Hispanic business owners are an important part of the Hispanic market. Census research has shown Hispanic-owned businesses are growing at three times the national average. The latest figures show that one of every ten businesses in America is run by a Latino. By 2010, it’s predicted that there will be 3.2 million Hispanic-owned firms in the U.S., altogether generating $465 billion annually.
The majority of these are small businesses with annual revenues under $250,000. They range from local restaurants, to hair salons, construction companies, and mechanics. Such businesses are key to the growth of the Hispanic middle class.
Then there are some 1,500 larger firms estimated to have 100 employees or more, manufacturers and large-scale construction contractors, chains of Hispanic-related grocery stores, and firms with real estate holdings in the U.S. and possibly Latin America. Altogether, these businesses generate about $42 billion annually in gross revenue. Many are started from scratch, with borrowed money or foreign capital.
(more…)
Tags: Business, Census, census bureau, entrepreneur, Hewlett-Packard, Hispanic, HispanicPR, immigrant, Latino, Palladium Equity Partners, private equity
Posted in Affluent, bicultural, Brand, Business, Census, census bureau, culture, entrepreneur, Hewlett-Packard, Hispanic, Hispanic 101, HispanicPR, immigrant, Latino, Palladium Equity Partners, private equity | 5 Comments »
Thursday, December 10th, 2009
Hispanics are more active than the general population in almost every category of mobile phone activity, whether it’s talking, texting, downloading, or browsing the Web. Compared to the general market, Hispanics use more minutes and own more phones despite having generally lower incomes. It’s been found that 87% of Hispanic households have multiple mobile phones, and use them more than any other form of personal or handheld technologies on the market today.
Age is one important factor in explaining the high use of mobile among Hispanics. Hispanics are the youngest segment of the American population, with an average age nine years younger than the average for Americans overall (27.2 versus 36.2.). Currently, 58% of America’s K-12 grade students are non-white minorities, and of that group, the largest minority is Hispanics.
Besides age, another important factor is the strong presence of mobile technology in Latin America. 40% of the Hispanic population in the U.S. is foreign-born, and in most Latin American nations, as in much of the world, mobile phones are becoming more common than landline phones.
(more…)
Tags: AT&T, culture, Hispanic, HispanicPR, Latino, mobile, mobile communications, Population
Posted in AT&T, Census, communications, culture, Hispanic, HispanicPR, immigrant, language, Latino, mobile | 7 Comments »
Friday, October 2nd, 2009
The 2010 Census is expected to show an explosive growth in America’s Hispanic population over the last decade. When the Census Bureau compared the Hispanic population in 2000 and 2006, it found the population’s growth rate was nearly quadruple the rate of the overall U.S. population. Hispanics were responsible for half of all population growth in the country during that period.
The Census Bureau then projected that at that rate they would count approximately 47 million Hispanics living in the U.S. in the 2010 Census. Two years later, they increased their projection to over 49 million, or just over 16 percent of the American population. At their current rates of growth, Hispanics are likely to cause non-Hispanic whites to be the minority of the population before 2050.
Along with the anticipation of the next census’ findings, though, is the fear that Hispanics may be undercounted. The Census Bureau estimates that it missed close to a quarter of a million Hispanics in the 2000 Census. Other groups like NALEO, the National Association of Latino Elected Officials, have estimated that number at closer to a million.
(more…)
Tags: 2010, Census, census bureau, growth, Hispanic, HispanicPR, immigrant, Latino, NALEO, Network, novela, Population, Spanish, Telemundo, telenovela, television
Posted in 2010, Census, census bureau, culture, growth, Hispanic, HispanicPR, immigrant, language, Latino, NALEO, Network, novela, Population, Spanish, Telemundo, telenovela, television | 4 Comments »
Friday, September 25th, 2009
Everyone is abuzz about the use of social media, such as Twitter and Facebook, and companies are all seeking ways to capitalize on their potential through bloggers, tweets, vodcasts, etc. At the same time, questions remain as to how much of the public is engaged in social media.
The news about Hispanics has been encouraging: research has shown that more Hispanics use online social media on a regular basis than African-Americans or non-Hispanic whites.
Earlier this year, Dr. Felipe Korzenny of Florida State University released the study “The Multicultural World of Social Media.” The study surveyed use of social media sites among 2500 people, with approximately 500 people in each of five groups: English-preferring Hispanics, Spanish-preferring Hispanics, Asian-Americans, African-Americans, and Non-Hispanic Whites. The researchers determined the percentage of people in each group who used social media sites like Twitter, along with Facebook and MySpace, on a regular basis.
(more…)
Tags: Census, culture, Hispanic, HispanicPR, Latino, Social media, Spanish
Posted in Census, culture, Hispanic, HispanicPR, language, Latino, Population, Research, Social media | 7 Comments »
Friday, September 18th, 2009
The rapid growth of the Hispanic population in the US is translating into more business for broadcasters. This season according to recent Nielsen data the Hispanic TV audience is projected to grow faster than the total US television audience or the audience for any other major ethnic market.
The US Hispanic audience is expected to grow 2.3 percent in 2009-2010. In contrast, the overall audience is only expected to grow 0.3 percent, or about 400,000 homes. Nielsen says it will be the smallest growth that the overall US audience has seen in 10 years.
African-American and Asian markets are also projected to grow in small amounts like that of the overall market, each at less than 1% over the year.
The considerable increase in the Hispanic audience meanwhile has got the attention of cable TV advertisers who increased their advertising budgets .6% for Hispanics in the first six months of 2009.
(more…)
Tags: culture, Hispanic, HispanicPR, Latino, ratings, Spanish
Posted in Census, Hispanic, HispanicPR, language, Latino, Network, Population, ratings, Spanish | 4 Comments »
Wednesday, August 19th, 2009
As we’ve discussing in this blog, when targeting a specific market (like the Hispanic market), we need to fully understand the market and its characteristics. Through our “Hispanic 101” series, we’ve worked to give a better understanding of the Hispanic market’s size, its buying power, consumer habits, and other characteristics.
One frequently misunderstood thing about Hispanics is that the word “Hispanic” refers to an ethnicity, not a race. We often read reports that speak about “white” “black” and “Hispanic” populations as if they were three different groups, when in fact there are white Hispanics, black Hispanics, Asian and American Indian Hispanics and others, all united by a link to a Spanish-speaking country.
The term “Hispanic” was created by the U.S. Census Bureau in the late 70s to cover those of Spanish-speaking origin, and the term has caused many debates.
(more…)
Tags: Census, culture, Hispanic, HispanicPR, Latino
Posted in bicultural, Census, culture, Hispanic, Hispanic 101, HispanicPR, language, Latino, Population, Spanish | 10 Comments »
Wednesday, August 5th, 2009
As the Hispanic population grows in America, it’s spreading to areas that we haven’t traditionally thought of as centers of Hispanic settlement. While Latinos are still most concentrated in traditional centers such as California and Texas, there have been new growth patterns over the last few years that call for a wider view of the Hispanic demographic.
As of 2004, the areas with the highest Hispanic populations were the Mexican border states- California, Texas, New Mexico, and Arizona – along with New York and Florida. The latter two have had a strong core of Caribbean and Latin American immigration for years from Puerto Rico, Cuba and the Dominican Republic, along with more recent immigrants from Columbia, Argentina, Ecuador and other countries.
Cities in these states have had a strong influence in the Hispanic market, and there’s no sign that that’s about to change. Los Angeles, New York, Miami and Houston remain the top Hispanic DMAs; and L.A. gained more new Hispanics last year than any of the other top 10 markets.
(more…)
Tags: Census, Hispanic, HispanicPR, Latino, Population, Research
Posted in Census, Hispanic, HispanicPR, Latino, Population | 7 Comments »
Monday, August 3rd, 2009
There is a new study being conducted by Starcom MediaVest Group and Telemundo to give marketers a more in-depth look at the changing U.S. Hispanic market, according to an article by Laura Wentz in Advertising Age. The study will go beyond language and acculturation, also looking at passions, lifestyle, interests and other influences that shape one’s identity.
The study is expected to be released in 2010, just as the content from the 2010 starts to emerge. Read the Ad Age article here: http://adage.com/hispanic/article?article_id=138237
Tags: Acculturation, Assimilation, Census, culture, Hispanic, HispanicPR, Latino, Research
Posted in Acculturation, Assimilation, Census, culture, Hispanic, HispanicPR, language, Latino, Population, Research | 4 Comments »