Archive for the ‘Hispanic’ Category
Wednesday, February 29th, 2012
Ok…we’re not sure why we’re doing this, because we’ve never done this before. Perhaps we are inspired by Leap Day. After all, it only comes once every four years!
So, here’s our Leap Day Offer.
We will produce and distribute a Hispanic Audio News Release for you for $2,012. That’s about 30% of what we normally charge for our full Hispanic ANR service. Here’s the deal, you have to commit to us today. You don’t have to produce the ANR right away. In fact, we’ll give you until the end of the year to execute the project. But to get this deal, you have to commit today.
Like I said, we’ve never done this before, so we have no idea what kind of response we’re going to get. So, since it’s 2012, we are only going to offer this to the first 12 people.
If you’re interested, you can call me at 212-683-6000 x107 or you can email me here.
Happy Leap Day!
David Henry
TeleNoticias
Tags: ANR, Audio News Release, Hispanic ANR, Hispanic Audio News Release, HispanicPR, Leap Day, Leap Day 2012, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com
Posted in ANR, Audio News Release, Hispanic, HispanicPR | No Comments »
Wednesday, April 27th, 2011
Results of first TeleNoticias-LatinoWire Hispanic Social Media Survey
NEW YORK, NY (April 25, 2011) –Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey released today in conjunction with Hispanicize.
Results showed that while 92% of those surveyed have social media programs, less than half (45%) have programs specifically targeting the Hispanic market.
“The survey results are not surprising and are in line with our initial hypothesis” said David Henry, president and CEO of TeleNoticias. “Like other areas of Hispanic marketing, social media targeting Latinos is said to be important, but that importance doesn’t translate to actual work being conducted and dollars being spent.”
The survey, conducted by Survey.com in conjunction with a coalition of partners that also included HispanicAd.com and the Hispanic Public Relations Association was executed between March 22, 2011 and April 3, 2011. A total of 202 survey responses were collected.
The most common response when asked about the planning process for social media programs was that there was “No annual plan … most components are defined as the year unfolds.” This was the case for programs targeting both the mainstream and Hispanic markets.
“What can be derived from the survey is that social media is still very much in the formative state at most companies and hasn’t yet become a part of the strategic communications plan, “ said Tom Mulgrew, Vice President of Agency Relations for Business Wire. “I think we can expect that to change in the coming years.”
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Tags: Hispanic, HispanicPR, HPRA, Social media, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com
Posted in Hispanic, HispanicPR, HPRA, Social media | 7 Comments »
Tuesday, March 22nd, 2011
- Fortune 1000 PR pros, CMOs, and other senior brand managers are urged to participate in the survey at http://bit.ly/hcJctk –
The Hispanic Public Relations Association (HPRA) and Hispanicize, organizers of Hispanicize 2011, have launched a comprehensive Hispanic Corporate Social Media Survey of Fortune 1000 companies in order to gain an understanding of what companies think of social media targeting the Hispanic market, their attitudes, use of social media and predictions for the next year.
The 10-minute long survey is being promoted nationally through a coalition of industry organizations and trade media outlets that includes the Public Relations Association of America (PRSA), the Hispanic PR Blog and HispanicAd.com. The survey, which will be unveiled at the Hispanicize 2011 conference, is being conducted and tabulated by Survey.com.
This survey of public relations professionals, CMOs and other key brand managers at Fortune 1000 companies will provide the entire marketing and media industry with a rare snapshot of what major brands believe matters most when it comes to Hispanic social media.
Results from the survey will be presented at Hispanicize 2011, the 2nd Annual Hispanic PR and Social Media Conference being held in Hollywood, CA April 6-8. Final survey results will be mass distributed online and will also be available in the 2011/2012 Hispanic Social Media Guide published in May.
Public relations professionals are urged to participate and/or send information about the survey to their clients and PR/marketing colleagues.
To participate in the survey, please go to http://bit.ly/hcJctk
Tags: Hispanic, HispanicPR, HPRA, PRSA, public relations, Social media, Survey
Posted in Hispanic, Hispanic marketing, HispanicPR, HPRA, Social media, social networking, Survey | 2 Comments »
Monday, December 20th, 2010
– More than Eight in Ten Hispanic Adults Use a Cell Phone
– Hispanics More Likely than other Cellular Users to Text Message
– Hispanic Smartphone Growth Rate Outpaces that of Total Population
NEW YORK (December 20,2010) — Consumer and media research firm Scarborough Research issued an analysis which finds that cellular usage is increasing at a faster rate among Hispanics than it is among the total population. The analysis is derived from the company’s Hispanic Multi-Market Study, which compiles information on lifestyles, technology adoption, demographics and media usage among adults age 18+ in 34 of the largest Hispanic markets in the U.S. Scarborough finds that the percentage of Hispanic adults who use a cellular phone grew 26 percent since 2005, versus 18 percent for all adults. Currently, cellular usage among Hispanics is on par with that of the general population as 82 percent of Hispanic adults use a cellular phone, versus 84 percent of total adults.
Hispanics are more likely than other cellular users to text message. Sixty-four percent of Hispanics who use a wireless phone text message, versus 56 percent of all cellular users. This group is also more likely than other cellular users to use their wireless device to:
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Tags: Hispanic, HispanicPR, mobile, smartphone, Social media, social networking, texting, wireless
Posted in Hispanic, mobile, smartphone, Social media, social networking, texting, wireless | Comments Off
Friday, December 3rd, 2010
Tuesday, December 7th, 2010
8:30 – 10:00 am
The Axis Agency
919 Third Avenue
15th Floor
New York, NY
Join us to hear Sree Sreenivasan from Columbia’s Graduate Journalism School and Alberto Vourvoulias-Bush from FOXNewsLatino.com tell us what communicators need to know about social media. This presentation is similar to those given at the Boston Globe, CNN, St. Louis Post-Dispatch and many other newsroom
This is not to be missed!
Sree Sreenivasan is a tech evangelist and skeptic (he can explain how he’s both). He is a professor and dean of students affairs at Columbia University’s Graduate School of Journalism, where he teaches in the digital media program, including media entrepreneurship. A former TV technology reporter on WABC and WNBC, he is now a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts (the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field).
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Tags: Hispanic, HispanicPR, HPRA, Social media
Posted in Hispanic, HispanicPR, HPRA, Social media | 1 Comment »
Wednesday, December 1st, 2010
Papiblogger
PapiBlogger is the nation’s first bilingual web site devoted to showcasing creative parenting tricks for fathers and mothers. Together with its Facebook fan page and its Twitter page , the bilingual blog serves as a forum for parents to share creative parenting ideas for children ages infant to young adult. PapiBlogger is also the first parenting blog written by Latino father in the U.S.
PapiBlogger is the brainchild of entrepreneur and former Hispanic PR Wire founder Manny Ruiz. The blog is part of Hispanic Media Trainers, LLC, the holding company of the Hispanic PR Blog and of the annual Hispanic PR & Social Media Conference.
Manny Ruiz
PapiBlogger
Tags: Blogs, parenting
Posted in bicultural, Blog Showcase, Blogs, Hispanic, HispanicPR, parenting | Comments Off
Tuesday, November 30th, 2010
By Andy Checo, Edelman Multicultural
Mexican author, Octavio Paz once wrote “I am not at the crossroad: To choose is to go wrong.” That is exactly the mindset of bicultural Latinos. We have no need to choose. We are from here and from there. We listen to Lifehouse and to Chino y Nacho. We are fans of football and of fútbol. Bicultural Latinos are a testament to a new Latino culture, shifting from one side to the other, from English to Spanish.
In public relations, reaching a target consumer is only effective if there are media channels available to connect with the consumer. Although social media has change this by enabling brands to build communities with a define target audience, it is still important to relied on traditional media outlets to engage consumers. Media outlets are evolving; no longer is a TV channel just a TV channel or a print publication just print publication. This new evolution of media should give us an opportunity to better engage with bicultural Hispanic. But are media outlets taking advantage of this opportunity?
Broadcast networks are a great example on how bicultural Latinos are starting to become the focus for industry growth. While the English language networks are losing ground to Univision, those same networks are also the ones making the most effort in attracting bicultural Hispanics. For example, ABC has tapped into Salma Hayek, who executive produced Ugly Betty, an adaptation of the Colombian telenovela Betty La Fea, for another project inspired by Argentinean series Los Roldan. In addition, the networks keep tapping into Hispanic talent like Sofia Vergara in Modern Family, Adam Rodriguez in CSI Miami and Eva Longoria in Desperate Housewives to further attract Hispanic viewers.
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Tags: bicultural, culture, Hispanic, HispanicPR, Latino, Media, television
Posted in bicultural, culture, Hispanic, Hispanic marketing, HispanicPR, Latino, Media, television, Uncategorized | 1 Comment »
Tuesday, November 23rd, 2010
Tuesday, December 7th, 2010
8:30 – 10:00 am
The Axis Agency
919 Third Avenue
14th Floor – Jack Morton Cafe
New York, NY
Join us to hear Sree Sreenivasan tell us what communicators need to know about social media. This presentation is similar to those he’s given at the Boston Globe, CNN, St. Louis Post-Dispatch and many other newsrooms.
This is not to be missed!
Sree Sreenivasan is a tech evangelist and skeptic (he can explain how he’s both). He is a professor and dean of students affairs at Columbia University’s Graduate School of Journalism, where he teaches in the digital media program, including media entrepreneurship. A former TV technology reporter on WABC and WNBC, he is now a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts (the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field).
(more…)
Tags: Hispanic, HispanicPR, HPRA, Social media
Posted in Hispanic, HispanicPR, HPRA, Social media | Comments Off
Thursday, November 18th, 2010
What the mid-term elections tell us about U.S. Latinos
In the days leading up to the mid-term elections, the Latino voting segment was the source of much conversation. The general question was “how will they vote, Democrat or Republican?” It could be said that this was the first time that Latinos’ role in campaign strategy became more prominent and had such a diverse outcome. The Latino vote hinged on the issues and the candidates running in each race.
Post election analysis showed that Latinos played a critical role in key races throughout the U.S. According to a New York Times Article, Latinos were not party aligned, as there was support for both Republicans and Democrats Voters elected the first Hispanic Republican woman governor of New Mexico, with Susan Martinez taking the office. Republican Brian Sandoval took the governor’s race in Nevada and Republican candidate Marco Rubio won in Florida’s U.S. Senate race.
On the other side of the fence, Latinos were instrumental in saving Democrat Harry Reid’s Senate position, and helping Democrat Senator Barbara Boxer of California and Democrat Senator Michael Bennet of Colorado in their victories.
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Tags: culture, election, Hispanic, HispanicPR, politics
Posted in election, Hispanic, HispanicPR, Multicultural, politics | 3 Comments »
Sunday, October 31st, 2010
We re-read this blog entry from Lee Vann, CEO of Captura Group, and thought it was worth re-posting. It is great information for anyone communicating with or marketing to U.S. Latinos.
As a follow up to my previous post, I wanted share the highlights of my recent presentation, Are Hispanics Really More Social? and also some great insights that I picked up at this week’s Hispanic PR and social media conference in Dallas, Texas.
I chose a rhetorical question for the title of the presentation because most of us know that being social is hardwired into Hispanic culture. Being at the conference with a couple hundred Hispanics really brought this point to life. The atmosphere was friendly, fun and-well-social.
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Tags: Hispanic, HispanicPR, Latino, Social media
Posted in Hispanic, HispanicPR, Latino, Social media, Uncategorized | 2 Comments »