For more than 40 years, 96.3 FM WQXR was known as New York City’s home for classical music. Owned by the New York Times, the station had a powerful signal, reaching listeners from the city to the suburbs of New Jersey and Connecticut.
Then on October 9, 2009, 96.3’s listeners awoke to X96.3 FM playing rhythmic Spanish hits. Univision Radio, had bought the 96.3 frequency for its new WXNY and given WQXR their former and less powerful frequency, 105.9.
These kinds of changes are happening in other major cities across the country, and they are a sign of the growing power of Spanish-language radio in America. New Spanish stations are popping up all across the nation, with audiences that include bilingual Hispanics of every age and generation. Hispanics spend more time listening to radio than non-Hispanics and see it as an important tool for keeping up with news.