Archive for the ‘HispanicPR’ Category
Wednesday, February 29th, 2012
Ok…we’re not sure why we’re doing this, because we’ve never done this before. Perhaps we are inspired by Leap Day. After all, it only comes once every four years!
So, here’s our Leap Day Offer.
We will produce and distribute a Hispanic Audio News Release for you for $2,012. That’s about 30% of what we normally charge for our full Hispanic ANR service. Here’s the deal, you have to commit to us today. You don’t have to produce the ANR right away. In fact, we’ll give you until the end of the year to execute the project. But to get this deal, you have to commit today.
Like I said, we’ve never done this before, so we have no idea what kind of response we’re going to get. So, since it’s 2012, we are only going to offer this to the first 12 people.
If you’re interested, you can call me at 212-683-6000 x107 or you can email me here.
Happy Leap Day!
David Henry
TeleNoticias
Tags: ANR, Audio News Release, Hispanic ANR, Hispanic Audio News Release, HispanicPR, Leap Day, Leap Day 2012, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com
Posted in ANR, Audio News Release, Hispanic, HispanicPR | No Comments »
Thursday, July 21st, 2011
Video is a fantastic tool to communicate any message. As you may know, YouTube is the 2nd largest search engine behind Google. What does that tell you? That video has huge power and people are searching for video content all the time. Communicating via visual image is much more effective than text or spoken words alone. Studies have shown that visual information can improve the understanding of spoken words by as much as six times.
Like any means of communications, how you use it, what you show and the story you tell will have a huge impact on the effectiveness of your video. Social media has changed the game in how PR professionals use video. Traditionally, video was used to support a news story (think B-roll package) or to produce a video news release (VNR). While those forms of video used to be very effective, they have become less and less effective every day. In fact, most TV stations won’t use VNR or video they don’t shoot. A company needs to have a really great story (and truly news) AND very compelling video to get stations to use it. Most times, the ROI isn’t there…the results don’t justify the cost.
While edited video may work with traditional media like it used to, video still has a very powerful place in a marketer’s arsenal. Rather than think of video in a supporting roll, today’s marketers are realizing that there needs to be a strategy. After all, you don’t get to millions of views on YouTube without thinking it through. (Ok, some do, but that’s plain luck.. and I don’t think you want to base your video strategy on luck.)
What are the best ways to use video today? Here are a few of our favorites.
Tags: HispanicPR, public relations, Social media, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com, Video
Posted in HispanicPR, public relations, Social media, Video | 2 Comments »
Thursday, May 26th, 2011
The First in a Series presented by HPRA NY
For all of the many times you have tried to understand WHY???, HPRA NY will help you find some of the answers in a new series that showcases the raw and uncensored truth of what really goes on inside the minds of the media, the brand manager, the blogger, etc.
For our first event we sit down with Manny Gonzalez, a Hispanic marketing pioneer who has been on the inside (as a multicultural brand manager) and on the outside (at an ad Agency), and is ready to share his own learnings as a champion for the Hispanic agenda at Moet Hennessey.
Key take-aways:
1. The internal challenges for Hispanic marketing on the client side.
2. What you should know that is important to the brand/client.
3. Insights from an industry leader to help you engage the Hispanic market.
(more…)
Tags: HispanicPR, HPRA
Posted in HispanicPR, Uncategorized | 1 Comment »
Monday, May 9th, 2011
And the answer is….. It’s the WRONG question! There is much debate today about language in reaching Latinos. There are many that say Spanish is still very relevant and important. There are others that say that (given the new Census data showing 50% of US Latinos were born in the US) English is the best way moving forward. While we understand the importance of language and think there is merit to both sides of the debate, we think focusing on language first is the wrong approach.
There are similar discussions about social media and what tools are the best to reach Latinos. We get asked what social media services we provide and what can we do for a particular client. Again, the focus here is backwards.
The first questions shouldn’t be about language or social media tools or tactics. The first question should look at audience and who the organization is trying to reach. Who are they? What is the makeup of the audience? Where do they discuss the client/brand? What do they say? What do they want? Who are the influencers?
These are some of the important questions. Until an organization can answer these questions, it will be difficult – if not impossible – to know whether English, Spanish or both will be most effective. It will be difficult to understand what communications platforms will be best suited to interact with the audience/client/customer. And it will be difficult to know what messages will resonate.
Anyone can create a Facebook page, a blog and a Twitter account. But if you don’t know who you’re talking to or who is influencing the discussion, how can those platforms (or any) be effective?
The next time someone asks you which language, stop the discussion and ask them about the audience they are targeting. If they can’t answer that question, it’s time to take a step back and help them answer the questions above.
Tags: HispanicPR, language, Social media, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com
Posted in HispanicPR, language, Social media | Comments Off
Wednesday, April 27th, 2011
Results of first TeleNoticias-LatinoWire Hispanic Social Media Survey
NEW YORK, NY (April 25, 2011) –Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey released today in conjunction with Hispanicize.
Results showed that while 92% of those surveyed have social media programs, less than half (45%) have programs specifically targeting the Hispanic market.
“The survey results are not surprising and are in line with our initial hypothesis” said David Henry, president and CEO of TeleNoticias. “Like other areas of Hispanic marketing, social media targeting Latinos is said to be important, but that importance doesn’t translate to actual work being conducted and dollars being spent.”
The survey, conducted by Survey.com in conjunction with a coalition of partners that also included HispanicAd.com and the Hispanic Public Relations Association was executed between March 22, 2011 and April 3, 2011. A total of 202 survey responses were collected.
The most common response when asked about the planning process for social media programs was that there was “No annual plan … most components are defined as the year unfolds.” This was the case for programs targeting both the mainstream and Hispanic markets.
“What can be derived from the survey is that social media is still very much in the formative state at most companies and hasn’t yet become a part of the strategic communications plan, “ said Tom Mulgrew, Vice President of Agency Relations for Business Wire. “I think we can expect that to change in the coming years.”
(more…)
Tags: Hispanic, HispanicPR, HPRA, Social media, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com
Posted in Hispanic, HispanicPR, HPRA, Social media | 7 Comments »
Tuesday, March 22nd, 2011
- Fortune 1000 PR pros, CMOs, and other senior brand managers are urged to participate in the survey at http://bit.ly/hcJctk –
The Hispanic Public Relations Association (HPRA) and Hispanicize, organizers of Hispanicize 2011, have launched a comprehensive Hispanic Corporate Social Media Survey of Fortune 1000 companies in order to gain an understanding of what companies think of social media targeting the Hispanic market, their attitudes, use of social media and predictions for the next year.
The 10-minute long survey is being promoted nationally through a coalition of industry organizations and trade media outlets that includes the Public Relations Association of America (PRSA), the Hispanic PR Blog and HispanicAd.com. The survey, which will be unveiled at the Hispanicize 2011 conference, is being conducted and tabulated by Survey.com.
This survey of public relations professionals, CMOs and other key brand managers at Fortune 1000 companies will provide the entire marketing and media industry with a rare snapshot of what major brands believe matters most when it comes to Hispanic social media.
Results from the survey will be presented at Hispanicize 2011, the 2nd Annual Hispanic PR and Social Media Conference being held in Hollywood, CA April 6-8. Final survey results will be mass distributed online and will also be available in the 2011/2012 Hispanic Social Media Guide published in May.
Public relations professionals are urged to participate and/or send information about the survey to their clients and PR/marketing colleagues.
To participate in the survey, please go to http://bit.ly/hcJctk
Tags: Hispanic, HispanicPR, HPRA, PRSA, public relations, Social media, Survey
Posted in Hispanic, Hispanic marketing, HispanicPR, HPRA, Social media, social networking, Survey | 2 Comments »
Tuesday, February 22nd, 2011
BeChic is an online magazine & lifestyle channel covering the latest in fashion, beauty and entertainment. The site features experts via on-camera interviews that are also used for original segments on BeChicTV. Past guests include John Leguizamo, Nigel Barker from America’s Next Top Model, Beyonce’s makeup artist Jackie Gomez, Latina Magazine’s Editorial Director Galina Espinoza, etc.
BeChic also covers red carpet events and have spoken with Vogue’s very own Anna Wintour, actress Dania Ramirez, singer Natasha Bedingfield and many others.
BeChic captures the attention of women 18-38, mostly Latinas. On a weekly basis, they cover fashion and beauty news, and occasionally review products and host giveaways.
The site has been recognized by social media organizations such as Mashable.com and Latism.org and companies like P&G who described Mercedes as an “online beauty influencer” during a private tour of their science labs in Ohio.
BeChicMag.com was launched by Mercedes Sanchez in September 2006 after she left a position at the New York Post. Mercedes is also a former NBC lifestyle producer.
Contact: mercedes@bechicmag.com
BeChicMag.com
Tumblr | Facebook | BeChicTV | @BeChicMag | @LatinaBlogger
Tags: Blog, HispanicPR
Posted in Blog, Blog Showcase, blogger, Blogs, HispanicPR, Uncategorized | 6 Comments »
Monday, February 14th, 2011
Come show your fellow PR Professionals in New York City some love and learn about the latest trends online while you’re at it.
Meet the Media: Digital Divas
Listen to a VIP panel discussion with some of Hispanic media’s leading ladies.
Participants include:
• AOL Latino, Marcela Sarmiento, Original Programming Coordinator
• Casa Naranja, Elizabeth Mateo, Publisher
• La Cosmopolatina, Lizbeth Cardozo, Co-Founder
• My Latino Voice, Rosa Alonso, Founder/CEO
When: Wednesday, March 2
6:00 – 7:00 PM panel/wine & cheese reception
Where: Porter Novelli
75 Varick Street, 6th Floor (Subway: 1/2 to Canal St.)
Cost: HPRA-NY members: Free
Non-members: $25
RSVP: Before Friday, February 25. Space is limited. Register Now!
Tags: Hispanic, HispanicPR, HPRA, Media
Posted in HispanicPR, HPRA, Media, Uncategorized | 3 Comments »
Tuesday, January 18th, 2011
Latino Rebranded (aka, LouisPagan.com) is the personal blog of Louis Pagan. Pagan has been involved in the social web since 2003, and as a pioneer in the Latino blogosphere he has a unique perspective and maintains an intimate knowledge and understanding of social media.
With Latino Rebranded, Pagan spearheads his efforts, ideas and contributions to Latino social media. On a grander scale Latino Rebranded is a discussion and representation of the Latino social media phenomena as a whole.
Most of the content you’ll find on Latino Rebranded discusses the cultural aspects of social media, new trends and innovations, and how new media is impacting businesses and our daily lives. Other relevant content informs the reader on upcoming Hispanic media events, news, commentary, best practices, social media and how Latinos are using it. The blog caters to executives, marketers, brands, social media professionals and enthusiasts interested in what Latinos are doing online.
(more…)
Tags: Blog, blogger, HispanicPR, Latino
Posted in Blog, Blog Showcase, blogger, Blogs, HispanicPR, Latino, Uncategorized | Comments Off
