Home About Us Services News/Blog Clients Resources Contact Us
Hispanic Public Relations, news,
analysis, opinions and
other musings ...

Hispanic Public Relations Blog

Archive for the ‘Internet’ Category

Tuesday, September 21st, 2010

Latinas and Social Media

By Natalie Boden, Lauren Gongora and Daniela Morgenstern of Boden PR

Welcome to our first thought piece produced by Pink Tank, innovative thinking for Latinas. These small studies will take an inside look into Latinas and how we are influenced, how we consume media and what moves us. First on our list was an in depth look into Latinas and Social Media.

For this study we chose to look at a wide variety of media entities and platforms that group Latinas – from celebrity pages to special causes – whether the conversations took place on a microsite, Facebook page or Twitter account. It was of great interest to find what we thought intuitively would be there among the leading Latina-focused platforms, but even more interesting what we found was not there. Read on.

Below is a summary of some of the conversations we identified, per entity/group, followed by a few key findings:

(more…)

Tags: , , , , , ,
Posted in blogging, culture, Hispanic, Hispanic marketing, HispanicPR, Internet, Latina, public relations, Social media, Uncategorized | 12 Comments »

Thursday, March 18th, 2010

The New American News Consumer, And Where Hispanics Fit In

Almost all of America is now switching between multiple platforms to get their daily news, according to a new study from the Pew Research Center.  For those of us in Hispanic PR, the study reveals intriguing differences between the Hispanic and general market when it comes to news consumption, especially in regard to the Internet and network news, and Hispanics’ continuing interest in bilingual news content.

The Pew report confirms what many of us in communication have been saying: Americans are now accessing news content everywhere and anytime they want it, switching between their mobile phone, online media, television, print and radio to get their news. Ninety-two percent of Americans are now getting their daily news from a mix of online and offline sources, half using between four and six platforms a day.

In the general market, local TV has edged out network TV as the most popular news platform, with 78 percent of Americans getting at least some of their news from local TV.  Among Hispanics, network news has a slight edge over local news.  This may be due in part to the audience’s greater interest in international news from Latin America, a beat better covered by network news.

(more…)

Tags: , , , , , , , ,
Posted in Hispanic, HispanicPR, Internet, language, Latino, mobile, News, Pew Hispanic, Pew Research Center, Spanish | 2 Comments »

Friday, January 15th, 2010

Hispanics Closing The Gap In Internet Use

Hispanics have traditionally trailed behind other groups when it comes to Internet use, but according to a recent Pew Hispanic report, they are closing the gap.

From 2006-2008, Internet use among Latino adults rose 10 percent, compared to four percent for whites and only two percent for Afro-Americans.  Much of this growth in use is by Latino adults not traditionally known for Internet use, such as the foreign-born, those without high-school diplomas or with household incomes under $30,000.   Along with the increase in use, broadband access has also risen, and mobile Web browsing remains stronger among Hispanics than for other ethnicities.

Internet use grew from 54 to 64 percent among Hispanics from 2006-2008.  They are now as likely as African-Americans to be online, though both groups still lag behind non-Hispanic whites.

(more…)

Tags: , , , , , , ,
Posted in culture, Hispanic, HispanicPR, immigrant, Internet, mobile, Mobile Web, Pew Hispanic | 4 Comments »