This is the first in a series of discussions with public relations and corporate communications professionals and executives who are having a major impact on shaping and influencing Hispanic public relations. Our objective is to give them a platform to share their views, experiences, achievements and outlooks while providing useful information to our blog followers. Hispanic PR is changing rapidly and having “insights for today’s leaders” will go a long way to helping all of us approach and address the importance of the Hispanic market. We hope you find this series helpful and interesting and that you too will share this blog with your business associates and friends.
Kimberly Bow Sundy, manager of PR and multicultural marketing for General Mills, is our inaugural interview discussion who will give us good insight into the company’s Hispanic outreach. Kim provides an overview of General Mills history in multicultural outreach, their approach, successes, how they measure results and her views on the future of Hispanic PR. Kim’s discussion is divided into three blog posts; the following is part one.
TeleNoticias: Kim, thanks for agreeing to leadoff our series. To start, can you talk about your role and the importance of Hispanic Marketing at General Mills? For which areas are you responsible?
Kim Sundy: I have a twofold function here at General Mills. I am responsible for our external communications with communities of color, so I manage all external public relations with the African-American and Hispanic communities. Beyond that, I also manage our external relationships from a community relations perspective.
I am the day-to-day contact for big nationally influencing organizations like National Council of La Raza, Congressional Hispanic Caucus Institute, Congressional Black Caucus Institute, and the National Urban League. I manage our external relations with both influencers and consumers.