Archive for the ‘Network’ Category
Friday, October 9th, 2009
Despite the fears this year about swine flu, a recent study by the Clorox Company found that the majority of Hispanics in the U.S. (56 percent) are not currently worried about the flu. In fact, only four out of 10 Hispanic adults said they are “very likely” to get vaccinated this year.
This seems strange given that in some cases Latinos have been disproportionately affected by the flu. In Boston, for example, though Hispanics are only 14 percent of the population, they made up a third of the cases of swine flu this spring. Meanwhile, a CDC study this August showed that Latinos in Chicago were four times as likely as whites to be hospitalized for the flu virus. According to the CDC, because Latinos suffer more often than whites from asthma, diabetes and other aggravating health conditions, they may be more vulnerable to the flu.
The contrast between Hispanics’ perception of the dangers of flu and the reality is a cause for concern, and it suggests the need for public health education. This is where proper use of the news media can make a big difference in reaching Hispanics.
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Tags: culture, Health, Health information, Hispanic, HispanicPR, language, Latino, Population, Public Health, Research, Spanish, television
Posted in culture, Health, Health information, Hispanic, HispanicPR, language, Latino, Network, Population, Public Health, Research, Spanish, television | 3 Comments »
Friday, October 2nd, 2009
The 2010 Census is expected to show an explosive growth in America’s Hispanic population over the last decade. When the Census Bureau compared the Hispanic population in 2000 and 2006, it found the population’s growth rate was nearly quadruple the rate of the overall U.S. population. Hispanics were responsible for half of all population growth in the country during that period.
The Census Bureau then projected that at that rate they would count approximately 47 million Hispanics living in the U.S. in the 2010 Census. Two years later, they increased their projection to over 49 million, or just over 16 percent of the American population. At their current rates of growth, Hispanics are likely to cause non-Hispanic whites to be the minority of the population before 2050.
Along with the anticipation of the next census’ findings, though, is the fear that Hispanics may be undercounted. The Census Bureau estimates that it missed close to a quarter of a million Hispanics in the 2000 Census. Other groups like NALEO, the National Association of Latino Elected Officials, have estimated that number at closer to a million.
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Tags: 2010, Census, census bureau, growth, Hispanic, HispanicPR, immigrant, Latino, NALEO, Network, novela, Population, Spanish, Telemundo, telenovela, television
Posted in 2010, Census, census bureau, culture, growth, Hispanic, HispanicPR, immigrant, language, Latino, NALEO, Network, novela, Population, Spanish, Telemundo, telenovela, television | 4 Comments »
Friday, September 18th, 2009
The rapid growth of the Hispanic population in the US is translating into more business for broadcasters. This season according to recent Nielsen data the Hispanic TV audience is projected to grow faster than the total US television audience or the audience for any other major ethnic market.
The US Hispanic audience is expected to grow 2.3 percent in 2009-2010. In contrast, the overall audience is only expected to grow 0.3 percent, or about 400,000 homes. Nielsen says it will be the smallest growth that the overall US audience has seen in 10 years.
African-American and Asian markets are also projected to grow in small amounts like that of the overall market, each at less than 1% over the year.
The considerable increase in the Hispanic audience meanwhile has got the attention of cable TV advertisers who increased their advertising budgets .6% for Hispanics in the first six months of 2009.
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Tags: culture, Hispanic, HispanicPR, Latino, ratings, Spanish
Posted in Census, Hispanic, HispanicPR, language, Latino, Network, Population, ratings, Spanish | 4 Comments »
Thursday, June 25th, 2009
The latest news about Univision dominance in the 18-34 year-old demographic is another reason to be paying attention to the Hispanic market, if you’re not already doing so.
For the week of June 15, Univision beat out all other broadcast networks, English and Spanish, for ages 18-34 on Tuesday, Thursday, and Friday nights. In the highly coveted Thursday 10 pm slot, Univision’s “Mujeres Asesinas” (“Ladykillers”) beat out the top English competitor CBS by 72% for adults ages 18-34. For primetime, Univision was #1 on Friday among adults ages 18-49. This week wasn’t the first time Spanish programs have beaten ABC, NBC, CBS, Fox and the CW. In fact, Univision has been #1 on 33 Fridays during the 2008-2009 television season! Yes, 33 times!
Spanish-language programming has dominated ratings in the past, but it is happeing more frequently and its current success is a stark contrast with other major networks.
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Tags: Census, Hispanic, HispanicPR, language, Latino, public relations, ratings, Spanish
Posted in Census, Hispanic, HispanicPR, language, Latino, Network, public relations, ratings, Spanish | 12 Comments »