Archive for the ‘Population’ Category
Friday, January 8th, 2010
In addition to being the largest minority group in the U.S., Hispanics are the youngest as well. The median age for Hispanics in the U.S. is 27, and Hispanic children are one of the fastest-growing demographics in the country.
A recent study from the Pew Hispanic Center shows that today’s Hispanic youth maintain strong links to their family’s roots and language, yet also place a high priority on success in America.
The Pew Center looked at Hispanic youth ages 16-25 and found a significant change had occurred over the last decade. In 1995, half of Latino youth were immigrants. Now, second-generation Americans, U.S.-born children of immigrant parents, are the largest percentage of Latino youth. They now make up 37 percent, while foreign-born immigrants make up 34 percent. Third-generation and higher youth, the children of American parents, make up the smaller group, 29 percent.
(more…)
Tags: Acculturation, Assimilation, Census, culture, HispanicPR, immigrant, language, Latino, Pew Hispanic, Population, Tradition, Youth
Posted in Acculturation, Assimilation, Census, culture, Hispanic, Hispanic 101, HispanicPR, immigrant, language, Latino, Pew Hispanic, Population, Tradition, Youth | Comments Off
Friday, October 30th, 2009
Along with the nation’s many blue-collar Hispanics, there’s a significant number of affluent Hispanics in the U.S.
The Census Bureau defines affluent households as those with a median annual income of $100,000 or more. As of 2006, there were more than 1.3 million affluent Hispanic households in the U.S., about 10 percent of all Hispanic households in the country. The affluent class makes up about 3.7 million people nationwide, with a purchasing power over $1 trillion.
Hispanics are outpacing the general population when it comes to the growth of wealth. Between 1991 and 2000, the number of affluent Hispanic households grew 126%, while the number of affluent households in the general population only grew 77%.
Hispanics control more personal disposable income than any other minority group in the United States. The Selig Center of the University of Georgia estimated Hispanic buying power at $951 billion in 2008, a 349 percent growth from 1990. During that time, non-Hispanic buying power had grown at less than half that rate.
(more…)
Tags: Acculturation, Affluent, Assimilation, Buying power, culture, finances, growth, Hispanic, HispanicPR, Latino, Population, Spanish, spending, Wealth
Posted in Acculturation, Affluent, Assimilation, Buying power, culture, finances, growth, Hispanic, Hispanic 101, HispanicPR, Population, saving, Spanish, spending, Wealth | 26 Comments »
Friday, October 16th, 2009
Hispanic health has been in the news recently as General Mills has started the second year of their Hispanic nutrition program, Mente Sana en Cuerpo Sano (Sound Mind in Sound Body). The program provides practical advice to Hispanic families looking to eat healthy, while preserving their food traditions. Meanwhile, Oldways, a national food issues think tank, is celebrating Latino Nutrition Month until October 15th, with bilingual nutrition materials and a “Latin American Food Pyramid.”
Oldways and General Mills have tailored their messages to fit the Hispanic culture. Other companies that want to reach out to Hispanics on health issues similarly should keep in mind cultural and social factors. It’s important to be aware of the key role Hispanic women play in family health, and the challenges to eating healthy, such as the high prices of organic and fresh produce. Likewise, companies promoting adult exercise need to consider the time commitments of Hispanic families.
Some studies have suggested that Hispanic women think of themselves as responsible for the health of their family. In a study done by Accent Marketing of women’s opinions on health, Hispanic women spoke about their health using the word “we” rather than “me.” They put their own health in the context of their children and husband, and the common challenges facing them all.
(more…)
Tags: culture, exercise, Health, Health information, Hispanic, HispanicPR, language, Latino, obesity, Population, Public Health, shopping, Spanish
Posted in communications, culture, exercise, Health, Health information, Hispanic, HispanicPR, language, Latino, obesity, Population, Public Health, Spanish | 45 Comments »
Friday, October 9th, 2009
Despite the fears this year about swine flu, a recent study by the Clorox Company found that the majority of Hispanics in the U.S. (56 percent) are not currently worried about the flu. In fact, only four out of 10 Hispanic adults said they are “very likely” to get vaccinated this year.
This seems strange given that in some cases Latinos have been disproportionately affected by the flu. In Boston, for example, though Hispanics are only 14 percent of the population, they made up a third of the cases of swine flu this spring. Meanwhile, a CDC study this August showed that Latinos in Chicago were four times as likely as whites to be hospitalized for the flu virus. According to the CDC, because Latinos suffer more often than whites from asthma, diabetes and other aggravating health conditions, they may be more vulnerable to the flu.
The contrast between Hispanics’ perception of the dangers of flu and the reality is a cause for concern, and it suggests the need for public health education. This is where proper use of the news media can make a big difference in reaching Hispanics.
(more…)
Tags: culture, Health, Health information, Hispanic, HispanicPR, language, Latino, Population, Public Health, Research, Spanish, television
Posted in culture, Health, Health information, Hispanic, HispanicPR, language, Latino, Network, Population, Public Health, Research, Spanish, television | 3 Comments »
Friday, October 2nd, 2009
The 2010 Census is expected to show an explosive growth in America’s Hispanic population over the last decade. When the Census Bureau compared the Hispanic population in 2000 and 2006, it found the population’s growth rate was nearly quadruple the rate of the overall U.S. population. Hispanics were responsible for half of all population growth in the country during that period.
The Census Bureau then projected that at that rate they would count approximately 47 million Hispanics living in the U.S. in the 2010 Census. Two years later, they increased their projection to over 49 million, or just over 16 percent of the American population. At their current rates of growth, Hispanics are likely to cause non-Hispanic whites to be the minority of the population before 2050.
Along with the anticipation of the next census’ findings, though, is the fear that Hispanics may be undercounted. The Census Bureau estimates that it missed close to a quarter of a million Hispanics in the 2000 Census. Other groups like NALEO, the National Association of Latino Elected Officials, have estimated that number at closer to a million.
(more…)
Tags: 2010, Census, census bureau, growth, Hispanic, HispanicPR, immigrant, Latino, NALEO, Network, novela, Population, Spanish, Telemundo, telenovela, television
Posted in 2010, Census, census bureau, culture, growth, Hispanic, HispanicPR, immigrant, language, Latino, NALEO, Network, novela, Population, Spanish, Telemundo, telenovela, television | 4 Comments »
Friday, September 25th, 2009
Everyone is abuzz about the use of social media, such as Twitter and Facebook, and companies are all seeking ways to capitalize on their potential through bloggers, tweets, vodcasts, etc. At the same time, questions remain as to how much of the public is engaged in social media.
The news about Hispanics has been encouraging: research has shown that more Hispanics use online social media on a regular basis than African-Americans or non-Hispanic whites.
Earlier this year, Dr. Felipe Korzenny of Florida State University released the study “The Multicultural World of Social Media.” The study surveyed use of social media sites among 2500 people, with approximately 500 people in each of five groups: English-preferring Hispanics, Spanish-preferring Hispanics, Asian-Americans, African-Americans, and Non-Hispanic Whites. The researchers determined the percentage of people in each group who used social media sites like Twitter, along with Facebook and MySpace, on a regular basis.
(more…)
Tags: Census, culture, Hispanic, HispanicPR, Latino, Social media, Spanish
Posted in Census, culture, Hispanic, HispanicPR, language, Latino, Population, Research, Social media | 7 Comments »
Friday, September 18th, 2009
The rapid growth of the Hispanic population in the US is translating into more business for broadcasters. This season according to recent Nielsen data the Hispanic TV audience is projected to grow faster than the total US television audience or the audience for any other major ethnic market.
The US Hispanic audience is expected to grow 2.3 percent in 2009-2010. In contrast, the overall audience is only expected to grow 0.3 percent, or about 400,000 homes. Nielsen says it will be the smallest growth that the overall US audience has seen in 10 years.
African-American and Asian markets are also projected to grow in small amounts like that of the overall market, each at less than 1% over the year.
The considerable increase in the Hispanic audience meanwhile has got the attention of cable TV advertisers who increased their advertising budgets .6% for Hispanics in the first six months of 2009.
(more…)
Tags: culture, Hispanic, HispanicPR, Latino, ratings, Spanish
Posted in Census, Hispanic, HispanicPR, language, Latino, Network, Population, ratings, Spanish | 4 Comments »
Thursday, September 10th, 2009
As previously noted in this blog, the Hispanic population is growing rapidly. Much of the growth of the population is fueled by younger Hispanics. This growing number of Hispanics is mostly due to new births, not immigration. Births accounted for about two-thirds of the increase in the Hispanic population in 2008. For that year, births outpaced deaths among Hispanics ten to one.
As Ken Gronback author of “The Age Curve,” recently told CNN, “Latinos have saved our country. They represent 14 percent of the population but 25 percent of the live births. The United States is the only western industrialized nation with a fertility rate above the 2.2 percent replacement rate.”
Appreciating the young Hispanic population’s size and its characteristics is essential to understanding the Hispanic market.
(more…)
Tags: Hispanic, HispanicPR, immigrant, Latino, Population, Spanish
Posted in Hispanic, HispanicPR, language, Latino, Population, Spanish | Comments Off
Wednesday, August 19th, 2009
As we’ve discussing in this blog, when targeting a specific market (like the Hispanic market), we need to fully understand the market and its characteristics. Through our “Hispanic 101” series, we’ve worked to give a better understanding of the Hispanic market’s size, its buying power, consumer habits, and other characteristics.
One frequently misunderstood thing about Hispanics is that the word “Hispanic” refers to an ethnicity, not a race. We often read reports that speak about “white” “black” and “Hispanic” populations as if they were three different groups, when in fact there are white Hispanics, black Hispanics, Asian and American Indian Hispanics and others, all united by a link to a Spanish-speaking country.
The term “Hispanic” was created by the U.S. Census Bureau in the late 70s to cover those of Spanish-speaking origin, and the term has caused many debates.
(more…)
Tags: Census, culture, Hispanic, HispanicPR, Latino
Posted in bicultural, Census, culture, Hispanic, Hispanic 101, HispanicPR, language, Latino, Population, Spanish | 10 Comments »
Wednesday, August 5th, 2009
As the Hispanic population grows in America, it’s spreading to areas that we haven’t traditionally thought of as centers of Hispanic settlement. While Latinos are still most concentrated in traditional centers such as California and Texas, there have been new growth patterns over the last few years that call for a wider view of the Hispanic demographic.
As of 2004, the areas with the highest Hispanic populations were the Mexican border states- California, Texas, New Mexico, and Arizona – along with New York and Florida. The latter two have had a strong core of Caribbean and Latin American immigration for years from Puerto Rico, Cuba and the Dominican Republic, along with more recent immigrants from Columbia, Argentina, Ecuador and other countries.
Cities in these states have had a strong influence in the Hispanic market, and there’s no sign that that’s about to change. Los Angeles, New York, Miami and Houston remain the top Hispanic DMAs; and L.A. gained more new Hispanics last year than any of the other top 10 markets.
(more…)
Tags: Census, Hispanic, HispanicPR, Latino, Population, Research
Posted in Census, Hispanic, HispanicPR, Latino, Population | 7 Comments »