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Archive for the ‘Radio’ Category
Tuesday, January 10th, 2012
We Will Produce Your Next ANR for Free!
Thursday, August 5th, 2010
A Cultural Icon: The Importance of Radio for Hispanics
Written by Felipe Korzenny, PH.D. (originally posted on his blog)
This is a revised version of the following article written by Dr. Korzenny that was recently published by Radio Ink.
Radio is part of everyday life in Latin America, and it is part of the daily routine of Latinos in the United States. When you visit almost any public park in most metro areas in the US you will find young Hispanic men in groups listening to their radios and conversing. You will also find families barbecuing, dancing, and enjoying their day with a ubiquitous radio as the center of attention.
But this tradition of radio enjoyment is not new. In most Latin American countries and particularly in rural areas, radio is the most local of all media and has served traditionally as the town-crier in an interactive way and as symbolic precursor of what the Internet is becoming. In smaller localities the radio announcer publicizes jobs, tells of lost animals and children, helps locate lost boyfriends and girlfriends, and spreads the word about local events. The local radio station also hosts community members in the form of discussion forums. Clearly, they also devote many hours to music, humor, and news. Hispanic radio in the US has replicated many of those Latin American features and continues to be a most relevant medium of mass reach.
Wednesday, February 10th, 2010
The Power of Radio in the Hispanic Market
Spanish-language radio is an essential tool for connecting with the Hispanic market (see our previous blog post). It’s listened to by both English and Spanish-preferring Hispanics, and Arbitron reports have shown Spanish-preferring Hispanics tend to have a stronger personal connection to radio than any other medium. Latinos value radio not only for entertainment but also for the education and support it provides their community.
Rochelle Newman-Carrasco, a marketing strategist with nearly 30 years experience with the Hispanic market, said, “Radio is the lifeblood of the [Latino] consumer and the culture…The communicators that are part of that medium [are] not just DJs, they are part of the community.”
On most English-language radio stations, music stations are all about entertainment, while news and talk stations handle serious issues. However, Spanish-language stations often combine the two. Pop morning shows mix humor with call-in segments where listeners can get advice on everything from jobs to health care and other needs.
Thursday, February 4th, 2010
The Growing Appeal Of Spanish-Language Radio
For more than 40 years, 96.3 FM WQXR was known as New York City’s home for classical music. Owned by the New York Times, the station had a powerful signal, reaching listeners from the city to the suburbs of New Jersey and Connecticut.
Then on October 9, 2009, 96.3’s listeners awoke to X96.3 FM playing rhythmic Spanish hits. Univision Radio, had bought the 96.3 frequency for its new WXNY and given WQXR their former and less powerful frequency, 105.9.
These kinds of changes are happening in other major cities across the country, and they are a sign of the growing power of Spanish-language radio in America. New Spanish stations are popping up all across the nation, with audiences that include bilingual Hispanics of every age and generation. Hispanics spend more time listening to radio than non-Hispanics and see it as an important tool for keeping up with news.