Archive for the ‘Social media’ Category
Thursday, July 21st, 2011
Video is a fantastic tool to communicate any message. As you may know, YouTube is the 2nd largest search engine behind Google. What does that tell you? That video has huge power and people are searching for video content all the time. Communicating via visual image is much more effective than text or spoken words alone. Studies have shown that visual information can improve the understanding of spoken words by as much as six times.
Like any means of communications, how you use it, what you show and the story you tell will have a huge impact on the effectiveness of your video. Social media has changed the game in how PR professionals use video. Traditionally, video was used to support a news story (think B-roll package) or to produce a video news release (VNR). While those forms of video used to be very effective, they have become less and less effective every day. In fact, most TV stations won’t use VNR or video they don’t shoot. A company needs to have a really great story (and truly news) AND very compelling video to get stations to use it. Most times, the ROI isn’t there…the results don’t justify the cost.
While edited video may work with traditional media like it used to, video still has a very powerful place in a marketer’s arsenal. Rather than think of video in a supporting roll, today’s marketers are realizing that there needs to be a strategy. After all, you don’t get to millions of views on YouTube without thinking it through. (Ok, some do, but that’s plain luck.. and I don’t think you want to base your video strategy on luck.)
What are the best ways to use video today? Here are a few of our favorites.
Tags: HispanicPR, public relations, Social media, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com, Video
Posted in HispanicPR, public relations, Social media, Video | 2 Comments »
Wednesday, June 15th, 2011
This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish? Or Both?”. If you read that entry, you’ll know that asking that question first is not the best approach. The focus has to be on the target audience/customer. They will dictate the language and the discussion. Your job is to find a way to be a part of that discussion.
How do you do that? First, you need to get to know your target audience better.
So, if you think you know your audience/customer well, can you answer these questions?
- What does your target audience like about your brand/company?
- Where and when are they having discussions about your brand/company?
- How does your audience engage your brand/company?
- What do they do if they dislike something about your brand/company?
- What are the five hottest topics of discussion?
- How do they make decisions?
- Do you know who influences them?
- After you’ve answered those questions, THEN ask if they are having the discussions in English, Spanish … or both.
Tags: Audience, HispanicPR, language, Social media, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com
Posted in Audience, language, Social media | Comments Off
Monday, May 9th, 2011
And the answer is….. It’s the WRONG question! There is much debate today about language in reaching Latinos. There are many that say Spanish is still very relevant and important. There are others that say that (given the new Census data showing 50% of US Latinos were born in the US) English is the best way moving forward. While we understand the importance of language and think there is merit to both sides of the debate, we think focusing on language first is the wrong approach.
There are similar discussions about social media and what tools are the best to reach Latinos. We get asked what social media services we provide and what can we do for a particular client. Again, the focus here is backwards.
The first questions shouldn’t be about language or social media tools or tactics. The first question should look at audience and who the organization is trying to reach. Who are they? What is the makeup of the audience? Where do they discuss the client/brand? What do they say? What do they want? Who are the influencers?
These are some of the important questions. Until an organization can answer these questions, it will be difficult – if not impossible – to know whether English, Spanish or both will be most effective. It will be difficult to understand what communications platforms will be best suited to interact with the audience/client/customer. And it will be difficult to know what messages will resonate.
Anyone can create a Facebook page, a blog and a Twitter account. But if you don’t know who you’re talking to or who is influencing the discussion, how can those platforms (or any) be effective?
The next time someone asks you which language, stop the discussion and ask them about the audience they are targeting. If they can’t answer that question, it’s time to take a step back and help them answer the questions above.
Tags: HispanicPR, language, Social media, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com
Posted in HispanicPR, language, Social media | Comments Off
Wednesday, April 27th, 2011
Results of first TeleNoticias-LatinoWire Hispanic Social Media Survey
NEW YORK, NY (April 25, 2011) –Hispanic social media programs lag social media programs for non-Hispanic audiences by a two to one margin but are poised for growth, according to the 2011 TeleNoticias-LatinoWire Hispanic Social Media Survey released today in conjunction with Hispanicize.
Results showed that while 92% of those surveyed have social media programs, less than half (45%) have programs specifically targeting the Hispanic market.
“The survey results are not surprising and are in line with our initial hypothesis” said David Henry, president and CEO of TeleNoticias. “Like other areas of Hispanic marketing, social media targeting Latinos is said to be important, but that importance doesn’t translate to actual work being conducted and dollars being spent.”
The survey, conducted by Survey.com in conjunction with a coalition of partners that also included HispanicAd.com and the Hispanic Public Relations Association was executed between March 22, 2011 and April 3, 2011. A total of 202 survey responses were collected.
The most common response when asked about the planning process for social media programs was that there was “No annual plan … most components are defined as the year unfolds.” This was the case for programs targeting both the mainstream and Hispanic markets.
“What can be derived from the survey is that social media is still very much in the formative state at most companies and hasn’t yet become a part of the strategic communications plan, “ said Tom Mulgrew, Vice President of Agency Relations for Business Wire. “I think we can expect that to change in the coming years.”
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Tags: Hispanic, HispanicPR, HPRA, Social media, TeleNoticias, TeleNoticiasUSA, telenoticiasusa.com
Posted in Hispanic, HispanicPR, HPRA, Social media | 7 Comments »
Tuesday, March 22nd, 2011
- Fortune 1000 PR pros, CMOs, and other senior brand managers are urged to participate in the survey at http://bit.ly/hcJctk –
The Hispanic Public Relations Association (HPRA) and Hispanicize, organizers of Hispanicize 2011, have launched a comprehensive Hispanic Corporate Social Media Survey of Fortune 1000 companies in order to gain an understanding of what companies think of social media targeting the Hispanic market, their attitudes, use of social media and predictions for the next year.
The 10-minute long survey is being promoted nationally through a coalition of industry organizations and trade media outlets that includes the Public Relations Association of America (PRSA), the Hispanic PR Blog and HispanicAd.com. The survey, which will be unveiled at the Hispanicize 2011 conference, is being conducted and tabulated by Survey.com.
This survey of public relations professionals, CMOs and other key brand managers at Fortune 1000 companies will provide the entire marketing and media industry with a rare snapshot of what major brands believe matters most when it comes to Hispanic social media.
Results from the survey will be presented at Hispanicize 2011, the 2nd Annual Hispanic PR and Social Media Conference being held in Hollywood, CA April 6-8. Final survey results will be mass distributed online and will also be available in the 2011/2012 Hispanic Social Media Guide published in May.
Public relations professionals are urged to participate and/or send information about the survey to their clients and PR/marketing colleagues.
To participate in the survey, please go to http://bit.ly/hcJctk
Tags: Hispanic, HispanicPR, HPRA, PRSA, public relations, Social media, Survey
Posted in Hispanic, Hispanic marketing, HispanicPR, HPRA, Social media, social networking, Survey | 2 Comments »
Monday, December 20th, 2010
– More than Eight in Ten Hispanic Adults Use a Cell Phone
– Hispanics More Likely than other Cellular Users to Text Message
– Hispanic Smartphone Growth Rate Outpaces that of Total Population
NEW YORK (December 20,2010) — Consumer and media research firm Scarborough Research issued an analysis which finds that cellular usage is increasing at a faster rate among Hispanics than it is among the total population. The analysis is derived from the company’s Hispanic Multi-Market Study, which compiles information on lifestyles, technology adoption, demographics and media usage among adults age 18+ in 34 of the largest Hispanic markets in the U.S. Scarborough finds that the percentage of Hispanic adults who use a cellular phone grew 26 percent since 2005, versus 18 percent for all adults. Currently, cellular usage among Hispanics is on par with that of the general population as 82 percent of Hispanic adults use a cellular phone, versus 84 percent of total adults.
Hispanics are more likely than other cellular users to text message. Sixty-four percent of Hispanics who use a wireless phone text message, versus 56 percent of all cellular users. This group is also more likely than other cellular users to use their wireless device to:
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Tags: Hispanic, HispanicPR, mobile, smartphone, Social media, social networking, texting, wireless
Posted in Hispanic, mobile, smartphone, Social media, social networking, texting, wireless | Comments Off
Friday, December 3rd, 2010
Tuesday, December 7th, 2010
8:30 – 10:00 am
The Axis Agency
919 Third Avenue
15th Floor
New York, NY
Join us to hear Sree Sreenivasan from Columbia’s Graduate Journalism School and Alberto Vourvoulias-Bush from FOXNewsLatino.com tell us what communicators need to know about social media. This presentation is similar to those given at the Boston Globe, CNN, St. Louis Post-Dispatch and many other newsroom
This is not to be missed!
Sree Sreenivasan is a tech evangelist and skeptic (he can explain how he’s both). He is a professor and dean of students affairs at Columbia University’s Graduate School of Journalism, where he teaches in the digital media program, including media entrepreneurship. A former TV technology reporter on WABC and WNBC, he is now a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts (the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field).
(more…)
Tags: Hispanic, HispanicPR, HPRA, Social media
Posted in Hispanic, HispanicPR, HPRA, Social media | 1 Comment »
Tuesday, November 23rd, 2010
Tuesday, December 7th, 2010
8:30 – 10:00 am
The Axis Agency
919 Third Avenue
14th Floor – Jack Morton Cafe
New York, NY
Join us to hear Sree Sreenivasan tell us what communicators need to know about social media. This presentation is similar to those he’s given at the Boston Globe, CNN, St. Louis Post-Dispatch and many other newsrooms.
This is not to be missed!
Sree Sreenivasan is a tech evangelist and skeptic (he can explain how he’s both). He is a professor and dean of students affairs at Columbia University’s Graduate School of Journalism, where he teaches in the digital media program, including media entrepreneurship. A former TV technology reporter on WABC and WNBC, he is now a contributing editor at DNAinfo.com, a Manhattan-news startup he helped launch in 2009 with Joe Ricketts (the founder of Ameritrade and whose family just bought the Chicago Cubs and Wrigley Field).
(more…)
Tags: Hispanic, HispanicPR, HPRA, Social media
Posted in Hispanic, HispanicPR, HPRA, Social media | Comments Off
Sunday, October 31st, 2010
We re-read this blog entry from Lee Vann, CEO of Captura Group, and thought it was worth re-posting. It is great information for anyone communicating with or marketing to U.S. Latinos.
As a follow up to my previous post, I wanted share the highlights of my recent presentation, Are Hispanics Really More Social? and also some great insights that I picked up at this week’s Hispanic PR and social media conference in Dallas, Texas.
I chose a rhetorical question for the title of the presentation because most of us know that being social is hardwired into Hispanic culture. Being at the conference with a couple hundred Hispanics really brought this point to life. The atmosphere was friendly, fun and-well-social.
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Tags: Hispanic, HispanicPR, Latino, Social media
Posted in Hispanic, HispanicPR, Latino, Social media, Uncategorized | 2 Comments »
Tuesday, September 21st, 2010
By Natalie Boden, Lauren Gongora and Daniela Morgenstern of Boden PR
Welcome to our first thought piece produced by Pink Tank, innovative thinking for Latinas. These small studies will take an inside look into Latinas and how we are influenced, how we consume media and what moves us. First on our list was an in depth look into Latinas and Social Media.
For this study we chose to look at a wide variety of media entities and platforms that group Latinas – from celebrity pages to special causes – whether the conversations took place on a microsite, Facebook page or Twitter account. It was of great interest to find what we thought intuitively would be there among the leading Latina-focused platforms, but even more interesting what we found was not there. Read on.
Below is a summary of some of the conversations we identified, per entity/group, followed by a few key findings:
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Tags: culture, Hispanic, HispanicPR, Internet, Latina, public relations, Social media
Posted in blogging, culture, Hispanic, Hispanic marketing, HispanicPR, Internet, Latina, public relations, Social media, Uncategorized | 12 Comments »