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Archive for the ‘social networking’ Category

Hispanic Corporate Social Media Survey Launched to Gauge What Fortune 1000 Companies Think About Latino Social Media Industry

- Fortune 1000 PR pros, CMOs, and other senior brand managers are urged to participate in the survey at http://bit.ly/hcJctk

The Hispanic Public Relations Association (HPRA) and Hispanicize, organizers of Hispanicize 2011, have launched a comprehensive Hispanic Corporate Social Media Survey of Fortune 1000 companies in order to gain an understanding of what companies think of social media targeting the Hispanic market, their attitudes, use of social media and predictions for the next year.

The 10-minute long survey is being promoted nationally through a coalition of industry organizations and trade media outlets that includes the Public Relations Association of America (PRSA), the Hispanic PR Blog and HispanicAd.com.  The survey, which will be unveiled at the Hispanicize 2011 conference, is being conducted and tabulated by Survey.com.

This survey of public relations professionals, CMOs and other key brand managers at Fortune 1000 companies will provide the entire marketing and media industry with a rare snapshot of what major brands believe matters most when it comes to Hispanic social media.

Results from the survey will be presented at Hispanicize 2011, the 2nd Annual Hispanic PR and Social Media Conference being held in Hollywood, CA April 6-8.  Final survey results will be mass distributed online and will also be available in the 2011/2012 Hispanic Social Media Guide published in May.

Public relations professionals are urged to participate and/or send information about the survey to their clients and PR/marketing colleagues.

To participate in the survey, please go to http://bit.ly/hcJctk

Hispanics are Important Mobile Marketing Targets

– More than Eight in Ten Hispanic Adults Use a Cell Phone
– Hispanics More Likely than other Cellular Users to Text Message
– Hispanic Smartphone Growth Rate Outpaces that of Total Population

NEW YORK (December 20,2010) — Consumer and media research firm Scarborough Research issued an analysis which finds that cellular usage is increasing at a faster rate among Hispanics than it is among the total population. The  analysis is derived from the company’s Hispanic Multi-Market Study, which compiles information on lifestyles,  technology adoption, demographics and media usage among adults age 18+ in 34 of the largest Hispanic markets in the U.S. Scarborough finds that the percentage of Hispanic adults who use a cellular phone grew 26 percent since 2005, versus 18 percent for all adults. Currently, cellular usage among Hispanics is on par with that of the general population as 82 percent of Hispanic adults use a cellular phone, versus 84 percent of total adults.

Hispanics are more likely than other cellular users to text message. Sixty-four percent of Hispanics who use a wireless phone text message, versus 56 percent of all cellular users. This group is also more likely than other cellular users to use their wireless device to:

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