This segment is from a co-op Satellite/Radio Media tour we conducted that garnered an audience of more than 6.1 million people.
Family budgets are tight everywhere, but everyone still wants the latest tech gadget, right? In this economy, finding a tech gift for that loved one over the holidays can be challenging. The popular choices are often pricey and even hard to get. In an ocean of over 900 tech products at the average electronic store, what are some of the hottest gifts that will bring a smile to their face without breaking the bank?
Ariel Coro has the answer. As the leading tech expert for Hispanics, TV and radio personality, syndicated columnist and author of the upcoming book El Salto, he reviews hundreds of gadgets every year and will show your audience how to find the latest tech trends and how to save money this holiday season.
This is a segment we did as part of a Satellite/Radio/Internet Media Tour for the Faces of Influenza Campaign.
Initiative addresses low influenza vaccination rates among Hispanics — less than a quarter of Latinos in U.S. vaccinated against influenza
All family members 6 months of age and older should be vaccinated against influenza this and every year
Hispanic Americans are hit particularly hard by influenza with the Centers for Disease Control and Prevention (CDC) reporting that up to 9.5 million Hispanic Americans will suffer from the flu in an average year. Yet, vaccination rates among this population are seriously low.
This is a segment we did as part of a Satellite/Radio/Internet Media Tour for BreastCancer.org. This segment was produced for My Latino Voice.
Breastcancer.org announced a dedicated effort to bring the most up-to-date information about breast cancer to the Spanish-speaking community. Actress Judy Reyes (Gun Hill Road, Scrubs) and leading oncologist Dr. Generosa Grana are speaking to media nationwide during Breast Cancer Awareness Month to help raise awareness of the impact of breast cancer on the Latino community and let them know about this comprehensive, new resource from leading non-profit Breastcancer.org.
If you missed the HPRA-NY event, “Inside The Mind Of…The Client” last night, here is a summary of tweets from the event.
RT @milliondavid: RT @hprchat: “most brands undervalue PR, but PR can drive your outreach strategy” M. Gonzalez #hprausa #hispanicpr
Fri Jun 10 15:13:48 +0000 2011 from REVOLUCIONNYC
Thanks to Cohn & Wolfe for hosting the HPRA event “Inside the Mind of…The Client” last night with Manny Gonzalez… http://fb.me/wZFXUqO0
Fri Jun 10 14:33:10 +0000 2011 from HPRAusa
If you weren’t at the HPRA-NY event last night, you missed a GREAT session with Manny Gonzalez from Moet… http://fb.me/viREQTqi
Fri Jun 10 14:31:38 +0000 2011 from HPRAusa
RT @MMCtweets: As a brand, someone will be talking about you regardless of your social media presence #hprausa
Thu Jun 09 23:43:11 +0000 2011 from queenofkudos
For all of the many times you have tried to understand WHY???, HPRA NY will help you find some of the answers in a new series that showcases the raw and uncensored truth of what really goes on inside the minds of the media, the brand manager, the blogger, etc.
For our first event we sit down with Manny Gonzalez, a Hispanic marketing pioneer who has been on the inside (as a multicultural brand manager) and on the outside (at an ad Agency), and is ready to share his own learnings as a champion for the Hispanic agenda at Moet Hennessey.
Key take-aways:
1. The internal challenges for Hispanic marketing on the client side.
2. What you should know that is important to the brand/client.
3. Insights from an industry leader to help you engage the Hispanic market.
INNOVATIVE MOBILE HEALTH PROGRAM PROVIDES ESSENTIAL HEALTH TIPS TO PREGNANT WOMEN AND NEW MOMS ACROSS THE COUNTRY
Text4baby program plays a significant role in health care by delivering text messages to those who need it most
Each year in the U.S., more than 500,000 babies are born prematurely and approximately 28,000 children die before their first birthday. With one in four births today to a Hispanic mother, it is imperative that Hispanic moms be armed with tools and resources necessary to carry out a healthy pregnancy and raise healthy babies. Unfortunately, Latinos are disproportionately affected due to a number of health barriers and lack of access to care, resulting in lower birth weight, higher preterm rates, and less frequent prenatal visits.
BeChic is an online magazine & lifestyle channel covering the latest in fashion, beauty and entertainment. The site features experts via on-camera interviews that are also used for original segments on BeChicTV. Past guests include John Leguizamo, Nigel Barker from America’s Next Top Model, Beyonce’s makeup artist Jackie Gomez, Latina Magazine’s Editorial Director Galina Espinoza, etc.
BeChic also covers red carpet events and have spoken with Vogue’s very own Anna Wintour, actress Dania Ramirez, singer Natasha Bedingfield and many others.
BeChic captures the attention of women 18-38, mostly Latinas. On a weekly basis, they cover fashion and beauty news, and occasionally review products and host giveaways.
The site has been recognized by social media organizations such as Mashable.com and Latism.org and companies like P&G who described Mercedes as an “online beauty influencer” during a private tour of their science labs in Ohio.
BeChicMag.com was launched by Mercedes Sanchez in September 2006 after she left a position at the New York Post. Mercedes is also a former NBC lifestyle producer.
Listen to a VIP panel discussion with some of Hispanic media’s leading ladies.
Participants include:
• AOL Latino, Marcela Sarmiento, Original Programming Coordinator
• Casa Naranja, Elizabeth Mateo, Publisher
• La Cosmopolatina, Lizbeth Cardozo, Co-Founder
• My Latino Voice, Rosa Alonso, Founder/CEO
Latino Rebranded (aka, LouisPagan.com) is the personal blog of Louis Pagan. Pagan has been involved in the social web since 2003, and as a pioneer in the Latino blogosphere he has a unique perspective and maintains an intimate knowledge and understanding of social media.
With Latino Rebranded, Pagan spearheads his efforts, ideas and contributions to Latino social media. On a grander scale Latino Rebranded is a discussion and representation of the Latino social media phenomena as a whole.
Most of the content you’ll find on Latino Rebranded discusses the cultural aspects of social media, new trends and innovations, and how new media is impacting businesses and our daily lives. Other relevant content informs the reader on upcoming Hispanic media events, news, commentary, best practices, social media and how Latinos are using it. The blog caters to executives, marketers, brands, social media professionals and enthusiasts interested in what Latinos are doing online.
