Video is becoming one of the most important tools in public relations and marketing. Cisco recently predicted that 90% of ALL Internet traffic will be video by 2013…that’s next year! Are you using video to effectively reach your audience? Do you have a video marketing / public relations video plan in place? If not, you are missing a huge opportunity!
We often hear clients tell us that they are using video, but it’s not working. They tell us they post it to YouTube but they aren’t getting the views. They are frustrated and we understand that. They’ve taken the time to make a video or videos (and that takes time!) and they aren’t see ANY results.
When it comes down to it, there are two overall reasons that your videos are likely not working: you’re either not telling the right story or you don’t have a strategy to get the video seen/watched. Sometimes it’s a combination of both. In any case, if you’re not seeing the results that you want, you need to change what you are doing and start utilizing a formula that will get you results.
Today, we’re going to spend a few minutes talking about your story.